Activation Executive

London, England, United Kingdom

12/13/2024

Title:Executive, Activation

Location:London

Reporting to:Associate director, Activation

GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to

shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Discover more at www.groupm.com.

GroupM Nexus

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

Discover more about GroupM Nexus at https://www.groupm.com/groupmnexus

Role Overview

The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations while acquiring essential digital knowledge.

Reporting into an Activation Associate Director, the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managers, Senior managers, associate directors, and offshore activation specialists, they strive to deliver top-tier campaigns and results for our clients.

Responsibilities

Specific responsibilities include but are not limited to:

Activation Excellence and campaign delivery

• Develop campaign activation expertise through supporting end-to-end campaign management for clients.
• Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.
• Support with campaign lifecycle, including setup, reporting, analysis, optimisation, and troubleshooting.
• Deepen knowledge into the client’s business and KPIs to assist in implementation of test and learn plans.
• Collaborate with Client Services to provide targeting recommendations and forecast availability for client briefs.
• Handle multiple tasks and workstreams simultaneously, ensuring adherence to best practices.
• Offer operational troubleshooting and technical support, escalating issues as necessary.
• Expand your knowledge of the Nexus product suite and the role of data, AI, and analytics in enhancing campaign performance.
• Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.
  
  

Reporting and Analytics

• Conduct daily in-flight performance checks to identify any issues or areas for improvement.
• Generate optimisation and performance reports as needed.
• Utilise available dashboards to maximise campaign results.
• Recommend optimisations to achieve campaign goals.
• Support discrepancy investigation and resolution
• Understand the basics of margin, monetisation, and billing processes.
• Aid in producing and delivering post-campaign analysis and reports.
  
  

Processes and operational efficiencies:

• Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.
• Utilise existing automation tools effectively in campaigns.
• Follow activation controls, best practices, and quality assurances.
• Collaborate with the offshore team.
• Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.
• Engage with the activation community to refine processes as products and technology advance.
  
  

Requirements

• Eager to acquire new skills with a keen interest in Ad technology.
• Team player with strong collaborative spirit.
• Proficient in Excel with analytical capabilities; ready to master key business systems.
• A passion for marketing, advertising, and media.
• Curious about internet functionality, online advertising industry, and its evolving trends and technologies.
• Experience with technical/digital platforms, with DSP experience advantageous.
• Outstanding communication skills with a knack for building effective relationships.
• Independent initiator open to seeking assistance and suggesting new ideas.
• Detail-oriented with the ability to juggle various clients and tasks effectively.
• Highly organised with exceptional time-management and prioritisation skills.
• Solution-focused, able to perform well under time constraints.
• Competent in managing expectations and fostering strong colleague relationships.