Activation Manager

London, England, United Kingdom

12/10/2024

About AdvancedTV

GroupM Nexus AdvancedTV specialises in addressable TV, launched in the UK in September 2017.

Advanced TV enables brands to reach new audiences across all TV environments. We give advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.

We serve clients across agencies, including: Mindshare, Wavemaker, EssenceMediacom and m/Six.

We are a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that requires a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.

About GroupM Nexus

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.

About The Advanced TV Operations Team

Leading the supply and demand Operations function across the UK business. This function works closely with internal and external teams to ensure smooth and profitable delivery of Advanced TV products, driving improvements and playing a key part in the Advanced TV product development and improvement process

About The Role

The Campaign Manager is responsible for delivering campaigns to the client’s brief, meeting business goals, and providing a best-in-class operational service.

Reporting to the Associate Director or Senior Campaign Manager, the role owns end-to-end management of a subset or ‘patch’ of GroupM agency campaigns.

• Successful end-to-end campaign management of assigned advertiser campaigns across Advanced TV
• Support Client Services and Engagement teams to fulfil agency KPI’s
• Coordinate with senior members of the team to support monetization strategies, margin management and quality
• Ensure flexibility, expertise, best in class operational services, to enable continued development and success of the team and the wider organisation.
  
  

Responsibilities:

Campaign Management

• Accountable for the quality of the campaigns overseen within your Agency assignment
• Campaign forecasting, set up, monitoring and optimisation of your campaigns
• Responsible for your workload and SLA management
• Own day to day communications with commercial teams around campaign forecasting, pacing and workload management
• Troubleshooting and use technical expertise to find solutions to campaign performance issues
• Make recommendations and optimisations to ensure goals are met
• Discrepancy investigation and resolution using suite of reporting tools
• Manage campaigns to meet margin goals and supporting supply monetisation processes and supporting with billing processes
• Make optimisation recommendations to ensure goals are met for all campaigns
• Good understanding of margin, monetisation and the billing process.
  
  

Team

• Work with your line-manager to meet goals of the Operations Team and fulfil the team strategy
• Creation and implementation across Operations of any new processes and procedures
• Working with the wider Finecast team to offer best practice solutions
  
  

About You

The ideal candidate will demonstrate:

• Experience working within an Advertising Operations, Programmatic Trading or Campaign Management Team
• Good understanding of video advertising, ad targeting and optimisation through DSPs as well as related metrics
• Strong Excel and analytical skills, an ability to become proficient in the use of key business systems including reporting and CRM platforms
• Excellent communication skills, both written and verbal - can translate technical detail into a simple summary
• A self-starter who’s not afraid to ask for help or volunteer new ideas
• Attention to detail and the ability to manage multiple clients, tasks and responsibilities concurrently
• Highly organised, strong time-management and prioritisation skills
• Solution driven focus, and the ability to work under time pressure.
• Able to manage expectations, work to a fast pace, and develop strong relationships with colleagues.
  
  

Advanced TV values

We want to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do.

Our values:

• Belong: we are a diverse and welcoming community, united in our mission to be leaders in addressable TV
• Innovate: we are pioneers, always pushing the boundaries and encouraging new ideas to shape the future of TV
• Respect: we respect our people and our planet, acting with trust and integrity to make each other feel truly valued
• Strive: we strive to create a better world, supporting each other’s growth and development to drive towards success
  
  

Our Diversity, Equity and Inclusion Statement

We are committed to ensuring a diverse and equitable culture which is inclusive for all.

We pride ourselves on being an inclusive workplace where everyone feels welcome. We're on a shared journey alongside our clients to becoming a more sustainable business and encourage everyone to be a part of this.