Activation Performance Manager - Paid Search

Manchester, England, United Kingdom

11/13/2024

Job Title: Performance Activation Manager

Location: Manchester, United Kingdom

Reporting to: Performance Activation Director

Who Are We?

As one of T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

As the agency expands its digital activation offering, the Performance Activation Manager will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across all major platforms in channels including Paid Social, Programmatic, Paid Search and Retail Media.

This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies. The Performance Activation Manager will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members. They will be a driving force in building a high-performing AI-driven activation team that consistently delivers exceptional results.

Individuals in this role possess strong digital activation experience across at least Paid Search platforms. You must show a willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, workload management, communication skills and a Performance Mindset.

Leading a team of Performance Activation Executives, the Performance Activation Manager will oversee workload management and provide guidance and upskilling opportunities to their team members. They will empower their team to effectively execute client strategies and deliver exceptional results.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, be on the forefront of implementing AI technology, improving workload management skills and help create a Performance MIndset culture within the agency.

If you enjoy in-platform activation, are highly meticulous with process and interested in adopting more AI to our campaign activation - apply for the Performance Activation Manager position.

Key Responsibilities

• Responsible for supporting the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels.
• Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy.
• Responsible for implementing the best-in-class cross-channel Digital execution process across your team and client portfolio.
• Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives.
• Responsible for actively showing a Performance Mindset culture in putting forward optimisation recommendations with the goal of surpassing our client’s business objectives.
• Responsibility that “incremental test & learn frameworks” across all clients are completed and updated with delivery outcomes.
• Responsible for data, insights and learnings to all post campaign analysis and reports are delivered to the highest quality.
• Responsible for implementing different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each.
• Responsible for the management of workload across the team of Performance Activation Executives, ensuring tasks are completed to a high level and in a timely manner.
• Responsible for making time for their own development of all full-funnel digital activation certifications, Beta’s, best practices and industry changes.
• Responsible for financial accuracy through the planning & buying process with on time delivery.
  
  

Skills And Experience

• Strong experience of setting up and activating campaigns across Google Ads, Microsoft Bing and Search Ads 360. Willingness to learn to activate on platforms across other channels such as Paid Social, Programmatic and Retail Media.
• Ensure certifications across all activation platforms are completed and up-to-date.
• Experience of client servicing.
• Experience in supporting workload management of team members.
• Project management skills.
• Efficient working style.
• Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.
• Being an energetic, pioneering, and honest person who shows accountability.
• Strong organisational skills and attention to detail.
• A Performance Mindset.
• Curiosity and ability to embrace change is needed
• Supportive nature to those around you.
  
  

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.