Analytics Manager

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide

.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolu

x.
Our Commitm

entAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experienc

es.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our netw

ork.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consu

mers.
Job Descri

ption:We are looking for an outstanding Analytics Manager to join our amazing analytics team Zenith Internat

ional.You will be expected to manage a broad range of channel and platform data, create ready to use analysis and reports, whilst providing insights and a balanced point-o

f-you.
Key Responsibi

• lities:Bringing data to life for the purpose of driving media strategy and developing measurement plans in support of data driven learning
• agendaOversee central hub and global client reporting requirements (development of reporting templates, e.g. mid campaign, PCAs, etc…) & support hubs or local markets on reporting requi
• rementsCommunicate with client on data opportunities, working with internal teams to build proposals and busines
• s casesBuild measurement frameworks with the identification of business, marketing and media KPIs. Ensure adoption of dashboards and
• reportsWorking with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business pr
• oblems.Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but
• robust.Plan, manage and carry out analysis to support campaign strategy & pl
• anning.Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeh
• olders.Contribute to the roadmap for the reporting infrastructure, including opportunities for new
• tools.Deliver dashboards and reports as required to the campaign teams in the agency and
• client.Identify and use test frameworks and KPIs to evaluate and optimize digital marketing ca
• mpaignsSpot trends and patterns in data sets to drive business growth and improve KPIs for digital marketing ca

mpaigns
Qualifi

cations:To be successful in this role you wi

• ll need:Extensive experience in data and a
• nalyticsHands-on experience with Data visualisation and BI tools such as PowerBI, Tableau,
• and GDS.Strong proficiency in SQL with experience extracting and manipulating data from cloud platforms suc
• h as AWSExcellent knowledge of Microsoft Excel – Macros, VLookup, pivot tab
• les etc.Experience with data governance policies and pr
• oceduresExperience with digital media buying platforms like Facebook Ads Manager and Go
• ogle AdsKnowledge of advertising and marketing technology like ad verification and ad
• servingExperience with programmati
• c buyingFamiliarity with media and communications planning tools and p
• rocessesKnowledge of different testing methods like A/B test and multivari
• ate testProven record in identification and development of insights, measurement, and evaluation
• projectsMust have agency ex
• perienceBeneficial to have advanced analytics experience and model building such as – Regression, Clustering, CLTV, Rates of diminishing returns, Correlati
• ons etc.Beneficial to have practical knowledge of coding languages such as Python,

VB etc.
Additional Inf

ormation:
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we a

• lso offer;WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 wee
• ks a year.REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and
• self-care.HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle
• coaching.FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Paren
• tal Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of e
• mployment.GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Televisi

on Centre.Full details of our benefits will be shared when yo

u join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the wo

rking week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in

our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Ac