Assistant Brand Manager

What will this role achieve?

Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build exciting brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth!

Our strength is not only in our products, but also in our people and our values. Each business that has united to form pladis are loved for their heritage and values. We will retain the honesty, integrity and trust instilled in our brands by our ground-breaking founders as we embark on the next chapter of our success

The Marketing team at pladis UK is focused on our key brand portfolios. The Assistant Brand Manager will deliver to the strategy and will be focused on our well-loved iconic brand McVitie’s. With a degree of autonomy and responsibility!

What will be your key deliverables?

• As an Assistant Brand Manager you will support the Senior Brand Manager in driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programs, and above all building marketing leading brands that people talk about.
• You will play a critical role in making things happen, in inspiring, persuading, and gaining commitment for their projects across different functions and different work levels. They will need to have the confidence to present to Director on a frequent basis.
• You will also take full responsibility for developing and implementing key brand initiatives such as product renovation development projects, product launches, media campaigns as appropriate to deliver the overall revenue and profit delivery of a brand portfolio.
• You will support the development and execution of the strategic marketing plan for McVitie’s, ensuring short- and long-term financial targets are achieved.
• You will be working closely with other teams and partners ensuring a focus on business and brand profitability and a growth agenda.
• Support the implementation of existing Marketing Brand Plans, and the planning process for the coming year.
• Lead part of the McVitie’s portfolio: supervise performance, recommend actions and empower teams and other functions to drive brand performance.
• Reporting -– analyse brand and market information to produce analysis and present standard financial & performance reporting decks with clear insights (as well as ad-hoc analysis) using IRI/Nielsen and Kantar data sources.
• Lead the development and management of innovation and renovation projects for the specific brand responsibility as required. Including project management, leading cross functional teams and presenting the project at monthly gate reviews to gain alignment.
• Update product packaging in accordance with ingredient, global design amendments and promotional requirements. Managing the process from brief and supporting the brand managers to ensure timely and effective execution. Manage the Brandbank process for online packaging updates.
• Collaborating closely with external agencies regarding pack designs amends. Management of external agencies to deliver projects. Design and comms agencies specifically.
• Internal PR: ensure that internal PR activity raises the profile of various marketing events relating to your area of responsibility within pladis (e.g. Launch of new advertising, brand launches etc)
• Act as brand and consumer champion both internally within pladis UK and externally with field sales team.
• Assist the Senior Brand Manager on key projects, with the potential to work with external agencies on projects that may include social, advertising, PR, and in-store

Bring your experience

Essential

• Minimum of 6 months - 1 year experience gained in a marketing team.
• Able to demonstrate some project management skills (Great organisation and collaboration skills).
• Budget Management understanding
• IRI/Nielsen and Kantar data understanding
• Cross functional working skills
• FMCG brand marketing experience or interest (operational or development)
• Market research interest
• Product Development interest

Desirable

• Experience in FMCG
• Experience in food industry

Our Purpose

Bring happiness with every bite - It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.

Each of our values is important on its own. In combination they’re incredibly powerful.

Our values have deep personal meaning to us. They’re part of who we are and what we stand for as an employer

Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values.

Our Values

Purpose led – We’re energised and guided by our purpose to bring happiness with every bite

Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers

Positive – We’re highly motivated optimistic, courageous, and we inspire each other to be better

Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward

Collaborative – We gain strength from operating as one pladis, winning and succeeding together.

Best mix of ingredients

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation