B2B Press Officer

London, England, United Kingdom

1/2/2025

This role offers a competitive salary, hybrid working (in the London office Tuesday and Thursday), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £30,000 – £32,500 per annum

About The Role

This is primarily a B2B press office role - please note that any candidates who do not have B2B PR experience will have their application rejected.

This is an exciting, newly-created position within the high-performing and fast-paced Which? press office team. You will have the opportunity to shape this role, which is pivotal to promoting Which?'s commercial work , such as our respected endorsements and partnerships, with businesses that share our commitment to driving positive outcomes for consumers. You'll also be instrumental in promoting Which?'s expertise and influence, ensuring our messaging resonates with industry stakeholders while maintaining the trust that underpins everything we do.

This press office role is key to championing Which?'s mission through impactful B2B and commercial PR. It will support our B2B and commercial strategy, enhancing relationships with business partners, and showcasing the breadth of Which?'s services across key industries.

This is an exciting opportunity to make a meaningful impact, leveraging your B2B or commercial PR expertise to strengthen Which?'s reputation and help deliver on our strategic goals.

Key Responsibilities Include

Create Compelling Content - Write and deliver impactful press releases, media briefings, and articles that promote Which?'s B2B and commercial initiatives, research, and endorsements, ensuring clarity and relevance to industry stakeholders.

Collaborate Across Teams - Partner across the organisation including with commercial, endorsement and brand teams to ensure consistent messaging and a cohesive communication strategy across all B2B channels and opportunities

Develop and Deliver B2B PR Plans - Create and execute targeted PR strategies to raise awareness of Which?'s commercial and B2B activities and services, ensuring alignment with organisational objectives

Build Strong Media Relationships - Cultivate and maintain connections with journalists and media outlets, especially within B2B and trade press,

About You

Proven B2B PR Expertise: Demonstrated experience in a B2B or commercial PR role, with the ability to craft and execute strategies that align with business objectives and drive positive media coverage.

Crisis and Reputation Management: Skilled in handling complex communications challenges, safeguarding organisational reputation through effective crisis response.

Media Relations and Tools Proficiency: ideally we would love it if you were proficient in using media databases, press release distribution platforms, and media monitoring tools, with a track record of building strong relationships with key stakeholders.

Strategic and Relationship-Driven: Adept at identifying thought leadership opportunities, fostering media connections, and collaborating with internal and external stakeholders to amplify organisational impact.

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Award winning pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)
• Discount site Sodexo which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money and legal helplines
• Work from (almost) anywhere” for 4 weeks of the year policy
  
  

The interview process for this role involves:-

• 1 hour single stage process with written task (to prepare before) and interview
  
  

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers' List and currently ranking 3rd.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them - just let us know when you apply. If you need assistance with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

• B2B and Commercial Press Officer- Role Profile.pdf