Campaigns Officer

Cardiff, Wales, United Kingdom

1/1/2025

Salary

£25,400

Location

Cardiff

Hours

Full time

Closing date

06.12.2024

Posted by: Welsh National Opera

Date: 22 November 2024

Campaigns Officer

WNO shares the power of live opera and classical music with audiences and communities across Wales and England. We are a creative and inspiring place to work and recognise that our colleagues play a vital role in advancing our strategic priorities to deliver on our ambitions.

We are currently seeking a Campaigns Officer who will be responsible for implementing activity across all WNO's audience marketing and supporting fundraising communications, working closely with other departments, Head of Marketing & Digital and Marketing Manager to contribute to compelling campaigns. The role is responsible for all media buying and supporting across activity that promotes the breadth of WNO's work to hit financial and audience capacity targets.

What will be required of you?

• Supports the delivery of all marketing and audience development campaigns and materials
• Works as a pro-active member of the marketing team to ensure that all targets and KPIs are reached, and campaigns are a success.
• Support digital campaign activity including writing engaging new stories, website updates, paid digital advertising and content ideas to ensure WNO campaigns are digitally optimised.
• Co-ordinates email activity for audience and fundraising campaigns including writing copy, proofing, build and data extraction, while utilising A/B testing to optimise format and content.
• Researches and writes engaging editorials and copy for WNO audience communications and campaigns.
• Co-ordinates all direct mail marketing including liaison with mailing house and undertaking all mailing extractions from Tessitura. Undertakes all data liaison with venues for all marketing campaign activity as required.
• Writes comprehensive briefs and co-ordinates media buying across all campaigns with agency and/or media owners direct.
• Writes detailed advertising design briefs for campaign activity and liaises with designers to deliver artwork to deadlines.
  
  

What you will need to have?

Essential

• Attention to detail, curiosity and passion are essential.
• A team player who has a strong sense of their own individual responsibility and can work on their own initiative.
• Experience in marketing and communications, ideally but not essentially in Arts Marketing.
• Experience in campaign planning and management.
• Experience in copy writing.
• Confident and enthusiastic with working with numbers.
• Experience of working with customer databases.
• Propensity to learn new applications quickly and to a high level of competence.
• Excellent customer service skills.
• Proficient with Word, Excel and Access.
  
  

Desirable

• Welsh language speaker/writer
• Experience of working with Tessitura.
• An interest in opera/ classical music/the arts
  
  

What we can offer you?

Competitive Salary: £25,400

Annual Leave: Colleagues are entitled to 25 days annual leave (pro-rata for part time hours) each full holiday leave year which runs from 1st September to 31 August. Bank and public holidays are in addition to this. After 5 years, your holiday will increase to 28 days.

Pension: All employees are automatically enrolled into WNO's Stakeholder Pension Scheme (the "Plan") or such other registered pension scheme as may be set up by the Company as a Qualifying Workplace Pension Scheme three months after joining the Company, subject to satisfying certain eligibility criteria.

Gym Membership: All employees are eligible to obtain the Active Corporate Card operated by Cardiff City Council which is available at a 25% reduced rate and covers various leisure facilities throughout Cardiff.

Discounts: Wales Millennium Centre offers discounts to residents at selected outlets within the building and selected restaurants around Cardiff Bay on presentation of ID cards. Discounted rate with Future Inns in Cardiff.

Staff Parking Discount with Q Park: We have a corporate rate with Q Park, Pierhead Street (opposite WMC).

Employee Assistant Programme: We provide a free confidential; counselling and advice service that is available family to all our employees, freelancers and contractors.

Welsh lessons: We support staff who want to learn or improve their Welsh language skills, and we offer optional basic Welsh and improver lessons free of charge.

Medical Cashplan & My Salary Extras: All colleagues are automatically signed up to a medical cash plan called BHSF, at Silver level paid for by WNO, where you can claim money back for routine and emergency healthcare on a range of healthcare including physiotherapy, dentistry, optical, osteopathy and more. You can also access a GP & Prescription service and mental health/counselling services . 'My Salary Extras' offer benefits and discounts on everyday spending, including, leisure days out, household purchases, motoring and travel

If you are looking for the next challenge, then apply today. We welcome applications in Welsh. Any applications in Welsh will be treated no less favourably than if they were in English.

If you would like an informal chat about the role, please contact

Deadline: 06/12/2024