Category Executive

Hemel Hempstead, England, United Kingdom

12/2/2024

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Date: 2 Dec 2024

Location: Hemel Hempstead, GB, HP2 4TZ

Company: Britvic

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We're constantly refreshing and reimagining our business, ensuring it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We've been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

Job Overview

As a Category Executive at Britvic, you will play a pivotal role in driving category growth and brand success within the Food & Beverages industry. This dynamic role involves developing strong customer relationships, leading category thinking and strategy, and delivering execution in outlets against market maps and expectations. You will collaborate closely with the Senior Category Manager to create and execute category plans that drive growth for our customers, gain competitive advantage for our brands, and enhance Britvic's reputation.

In this role you may enjoy more autonomy and better work-life balance due to our hybrid working arrangements. Our office is located in Brakespear Park, Breakspear Way, Hemel Hempstead, Hertfordshire, HP2 4TZ.

Key Responsibilities

• Support the development of 18-month rolling category plans with allocated customers, ensuring effective prioritization of multiple customer initiatives.
• Execute strategies to maximize range, primary space, location, availability, and macro space, incorporating all category growth levers.
• Input to the creation of distribution, range, and space targets by customer, regularly measuring progress against market maps.
• Support the development of category selling stories and tailor them for specific customers, incorporating shopper/consumer insights.
• Champion customer-specific data, especially loyalty data, to add value to initiative development.
• Assist in the delivery of category-building initiatives with and through customers.
  
  

Requirements

• Commercial experience, ideally within FMCG and covering relevant channels.
• Practical experience in category management processes and managing customer relationships is an advantage.
• Strong communication (written & presented) and facilitation skills.
• Demonstrable capability in applying category management thinking.
• Knowledge of external market information (Nielsen/IRI/Kantar/Loyalty Platforms).
• Proficiency in Space Planning/JDA (or equivalent space management tools).
  
  

Key Behaviours

• Speaks with passion and knowledge about our brands.
• Thinks differently, challenging conventional thinking to create the future and overcome barriers.
• Cuts to the heart of problems, getting to solutions with creativity and speed.
• Builds relationships and partnerships underpinned by openness, honesty, and respect.
• Has open and authentic conversations – says it as it is.
• Works with others in a way that demonstrates we're in it together to beat the competition.
  
  

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