Commercial Content Editor

London, England, United Kingdom

9/20/2024

Job Description

At Hearst UK, there’s always more to the story. Join the Country Living Artisan Membership team as our new Commercial Content Editor to start the next chapter in your career.

We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and House Beautiful. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

You will develop and implement a content strategy that delivers against all the brand and business objectives. Working under the direction of the Commercial Content Director, you will be responsible for delivering content into both B2B and B2C channels.

About The Role

B2B

• Monitor the B2B content calendar and provide marketing content support and other coverage
• Under the direction of the CCD, create exclusive membership content, including webinars, videos, guides etc, as briefed by the B2B Memberships Director
• Support the marketing team in the production of member newsletters
• Work closely with the Marketplace executive to ensure that all Marketplace content is on brand and accurate
• In collaboration with the relevant teams, set and maintain the strategy and focus for the @CLArtisans Instagram account, setting up parameters for new and UCG content to increase traffic and engagement.
• Produce content and collateral to support live Events activities
  
  

B2C

• Create and maintain a content matrix that ensures appropriate coverage for Artisans according to their membership tier
• Work closely with the editorial team to ensure that the agreed Artisan coverage is adhered to across the year, and when required support in the delivery of editorial content
• Create promo print and digital collateral for both Marketplace and Events for use in Country Living and other Hearst brands.
• Support the marketing team in the production of member newsletters
  
  

GENERAL

• Regularly report on content performance to wider team
• Use analytics tools and data to adjust, mould and accelerate CLMP strategy
  
  

About You

• A proven track record of working on multiple digital brands at a senior level. The ability to multi-task, remaining calm and professional under pressure.
• An aligned interest with Country Living content, including style and interiors, homes and gardens, sustainability, wildlife and artisans.
• A strong eye for data and content strategy, comfortable using Google Analytics and other insight tools to inform content and set targets.
• A solid knowledge of both SEO and E-commerce, and how to build a strong search strategy that results in both traffic growth and revenue with the best possible UX.
• A thorough understanding of social platforms ranging from Facebook and Instagram, to TikTok, Pinterest and YouTube, and how to use them to grow brand.
• Keep up to speed with new developing social platforms.
• A proven track record of excellent idea generation, pitching and writing.
• An excellent team player with proven collaboration skills.
• Knowledge of Photoshop and social media content creation tools
• Basic video editing skills.
  
  

What We Offer

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days’ holiday (with the option to buy up to five additional holiday days) - prorated for part-time or fixed-term employees
• Hybrid working – three days per week in the office
• Discounted gym membership
• Healthcare cash plan
• Spend a charity day with your favourite good cause
• Life assurance and pension scheme
• Regular socials and more!
  
  

There’s more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.