Commercial Manager

Glasgow, Scotland, United Kingdom

1/6/2025

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

Your Opportunity

This exciting role in the Brand Homes team is all about maximising our profitable growth. In addition to admissions, bar, retail and catering we have an thriving web shop and sales to local trade customers. We want to exploit our opportunities to develop.

In addition to income generation, this role is focussed on getting best value from our expenditure, maintaining our 5 star quality at all times to exceed our guests expectations through the development of exciting new products that disrupt the market and reflect the world class brands we represent.

About You

* We are seeking an individual with results driven focus, treating the business like a founder to understand sales trends and reacting accordingly.
* You will be fearless in development with an appreciation that value means quality, not cheap and an understanding of what our customers want.
* As a senior member of the team we are looking for someone who can lead from the front, supporting others to reach the standards required.

Responsibilities

With our Consumer at the heart, your key focus will be to:

* Responsible for providing people and departmental leadership across the commercial functions of our business.
* Focussed on the revenue growth and product offering across our gift shop, bar and café.
* Provide leadership and line management to your team with the aim of delivering the best distillery retail experience in Scotland
* Set and deliver the strategic vision for commercial within Dewar’s Aberfeldy Distillery brand home
* Work in collaboration with sales and marketing team to align ongoing strategy
* Work with the Brand Home Manager to help create the on-site budget and its on-going management, including tracking and monitoring of the revenue lines you are responsible for.
* Managing profit driving and cost control measures of the Commercial functions of the business, as well as helping to implement new revenue generation initiatives.
* Leading the Senior Tour Team, ensuring all checklists and SOPs are checked and updated. Duty Management of the business on a rotational basis, including cash handling, safety and customer care. This includes on call responsibilities
* Understand, lead and comply with safety, quality and sustainability legislation, supporting audits and looking for continuous improvements.
* Lead by example by actively delivering all experiences within the business from hosting guided tours to serving cocktails behind the bar.
* Lead the growth of our commercial business to ensure it reflects the quality of our existing operations and grows to complement what has made us successful.
* Manage resource and scheduling of your team within agreed budgets
* Lead the recruitment, induction and ongoing training of team members with focus on attracting the right talent into Bacardi
* Reservations support for multiple elements of the business, understanding the various booking channels and visitor profiles in this complex business
* Deputise for the Brand Home Manager during annual leave, sickness, or business travel

Skills and Experience

The Skills & Experience needed to create your legacy

* Commercial by nature and detailed in execution, inspiring those around you to approach existing and new initiatives with a commercial mindset, putting the bottom line at the heart of every decision you make
* Ability to own EPOS systems and relationship management with focus on functionality development to support the business
* Demonstrable ability to inspire and lead a team to deliver world class visitor experiences
* Ability to multitask and prioritise very different work streams
* Strong understanding of driving a safety culture, delivering quality experiences through safe management of the business
* Sustainability focus, or aspirations to develop this skill aligning with our focused ambition for sustainability
* Experience dealing with food hygiene and licensing legislation, recognising that these form part of our desire to deliver excellence in every aspect of our operation
* A collaborative approach and ability to work closely with multiple stakeholders across different parts of an exciting but complicated business

Personal Qualities

* Flexible attitude with a determination to deliver targets across the business
* Drive to grow yourself and your team within Bacardi
* Uncompromising focus on the highest quality standards
* Results Driven, striving for commercial and quality success like a true founder