Commercial Market Manager

Warwick, England, United Kingdom

12/17/2024

Permanent

Hybrid - Warwick

Full-time

The Commercial Market Manager, is responsible for the development, implementation and measurement of integrated marketing plans aligned to the commercial market segments.

Key Responsibilities And Accountabilities

• Planning, developing and implementing marketing communications strategy and plans that are data and insight driven to meet customer needs and drive business value.
• Delivering marketing plans and activities across the full Marketing mix, including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, telemarketing, videos and research.
• Monitor, evaluate and report on the effectiveness of all marketing activities to drive brand awareness, engagement & conversion, interpreting results and data to recommend future marketing activity.
• Responsible for ensuring consistent brand representation amongst internal and external customers.
• Developing close working relationships with marketing counterparts at key partners developing and implementing marketing plans by each key account/partner.
• Building relationships with key internal and external stakeholders to deliver customer focused marketing plans, ensuring marketing activity is accurate and consistent with legal, technical and corporate policies and ensuring communications meet GDPR requirements.
• Management of external agency suppliers to ensure marketing plans are delivered to the right quality, on time and within budget.
• Responsible for the management and administration of budgets in line with company policies and procedures, monitoring of spend, invoice matching and accruals.
• Management of marketing projects, working closely with key stakeholders to get input and approval throughout the project, tracking progress, escalating risks and communication of results
• Thorough understanding of our customer segments, developing and championing voice of the customer to reduce pain points & maximise moments of truth across the customer journey
• Gain a detailed understanding of the market place and competitive landscape drive appropriate marketing communication plans.
  
  

Education and experience

• Proven experience within a marketing role, with experience of delivering data driven, tailored and targeted marketing plans.
• An excellent communicator with the ability to build relationships with, and influence and manage, stakeholders at all levels.
• Project management able to drive and manage projects forwards to meet agreed deadlines.
• Analytical able to interpret data and insight and use it to make recommendations for future activity.
• Must be self-motivated and capable of working both autonomously and within a team.
• Extremely organised with an excellent eye for detail.
• Preferably has a professional marketing qualification (e.g. CIM)
• Commercial and analytical acumen
• Ability to write customer communications and content
  
  

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.

Whats it like to work at Baxi UK and Ireland?

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. Were focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.

Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry.

Do you have a passion and appetite for evolution? Come and join us!