Content Marketing Manager

Job Title: Content Marketing Manager

Location: London, United Kingdom

Reports to: Chief Commercial Officer

Job Type: Full-Time

Are you passionate about Social Media & Influencer Marketing? Do you have what it takes to “stop the scroll” for the biggest brands on the planet? 

We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun. 

With our genesis as a gaming influencer agency, we have honed our community expertise, connecting with modern consumers in a way that aligns with how they interact, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.

• Input - Join in, take part, be heard and contribute, team members looking for an easy ride won't succeed here
• Output - Focus on quality, if you're not happy with what we're creating then stop and ask why. Everything we create should be good enough for your portfolio
• Together - Most importantly, achieve it together! Not feeling it, that's okay we're one team and support each other every step of the way. No egos. No judgement

The role

The Content Marketing Manager will be responsible for developing, executing, and optimizing content strategies that align with our brand, attract target audiences (new brand clients), and drive business growth by acquiring new clients into the business. This role requires a mix of creativity, strategic thinking, and data-driven decision-making to create compelling content across various channels, including our website, social media, email campaigns, blogs, and more.

The successful candidate will bring creativity, energy, and a fresh perspective to drive thought leadership, personal branding for the senior team, and always-on marketing efforts. 

Targeting FTSE500 brands, you will be responsible for targeting, content creation & optimisation across our marketing funnel …. Working with our Global teams

A passion for video content creation, delivered through LinkedIn, Instagram, and TikTok is essential. You will have responsibility across ideation, production, and distribution of all agency-led video & static content, with the goal of engaging new B2B prospect clients. 

Key responsibilities

1. Personal Branding
2. Developing and executing LinkedIn personal branding strategies for the Founders
3. Creating and managing content that highlights thought leadership and drives industry conversations.
4. Work closely with the Founder to align personal branding with NewGen’s business goals
5. Content Strategy Development:
6. Develop and implement a comprehensive content marketing strategy that supports the company’s overall marketing and business objectives.
7. Conduct content audits and market research to identify content gaps and opportunities to appeal to new target B2B clients
8. Create buyer personas and segment the audience to ensure content resonates with target groups.
9. Content Creation & Optimisation
10. Write, edit, and oversee the production of high-quality content, including blog posts, articles, whitepapers, case studies, videos, infographics, and Social Media content.
11. Develop platform-specific video series, such as behind-the-scenes footage, thought leadership snippets, campaign highlights, and trending challenges.
12. Capture, edit, and optimise video content for maximum reach and engagement.
13. Work with cross-functional teams (e.g., Creative, Strategy, Influencer) to produce content that helps to showcase our work to new clients
14. Be confident in front of the camera, creating engaging video content when needed.
15. Optimize website + Social content for SEO, ensuring maximum visibility across search engines and other digital platforms.
16. Content Distribution 
17. Manage the content calendar to ensure consistent and timely publication across all channels.
18. Oversee the distribution of content through social media, email marketing, paid advertising (working with the Paid Media manager), and external partnerships.
19. Leverage analytics and reporting tools to track content performance and optimize future strategies.
20. Brand Messaging
21. Maintain and evolve the company’s brand voice and ensure all content is consistent with brand guidelines.
22. Work closely with internal teams to ensure messaging is aligned with the company’s values and objectives.
23. Team Collaboration
24. Collaborate with design, social media, and paid media teams to ensure content is visually compelling and effectively promoted.
25. Mentor and guide junior content creators, ensuring content is produced on time and to a high standard.
26. Performance Tracking & Reporting
27. Analyze and report on the performance of content campaigns using tools like Google Analytics, SEMrush, and LinkedIn Analytics
28. Provide actionable insights and recommendations for future content initiatives.

Required Skills & Qualifications:

• Experience:
• 3+ years of experience in content marketing, digital marketing, or a related field.
• Proven experience in developing and executing content strategies that drive engagement and lead generation.
• Skills & Expertise:
• Strong writing, editing, and proofreading skills with a keen attention to detail.
• In-depth knowledge of SEO best practices and content optimization techniques.
• Familiarity with content management systems (e.g., WordPress, Pipedrive, etc.) and email marketing platforms (e.g., Mailchimp)
• Familiarity with Photoshop / Canva or similar photo editing software
• Proficient in using analytics tools (Google Analytics, SEMrush, LinkedIn etc.) to measure content performance.
• Excellent organizational and time-management skills, with the ability to handle multiple projects and deadlines.
• Creative & Analytical Thinking:
• Ability to think strategically and creatively, balancing both brand storytelling and data-driven insights.
• Strong understanding of audience segmentation and how to tailor content for different buyer personas.
• Collaboration & Communication:
• Strong communication and interpersonal skills with the ability to work collaboratively across departments.
• Experience leading content teams or mentoring junior staff is a plus.

Preferred Qualifications:

• Experience with video production or multimedia content creation.
• Knowledge of paid media channels (PPC, social ads, etc.) and how they integrate with content marketing efforts.
• Familiarity with marketing automation tools like Pipedrive or HubSpot
• A degree in Marketing, Communications, Journalism, or a related field is a plus.

Requirements

Our interview process

At NewGen, we're looking for deeply passionate people who want to work with us as much as we want to work with them. Our process focuses on assessing a variety of skill sets and helps both you and us to understand if we're making the right decision. When we bring someone into the team we want to work with them for years, so the process is particularly important.

Stage One (30 mins)

Let's get to know each other.

An informal chat, firstly giving you the opportunity to ask questions about the role and find out more about the business, then we'll ask you three questions

• Why do you want to work for NewGen?
• Why do you think you're right for this role?
• What were your biggest challenges and biggest successes in your previous role?

Stage Two (One hour - face to face if possible)

Let's get serious for a second.

An interview in front of two NewGen teammates. This stage will focus on your skillset, and ability to deliver the work and we'll ask questions about your specific experience aligned to the role. Some questions you may be asked are:

• Where do you think the biggest opportunities lie for NewGen in 2025 when it comes to it’s marketing strategy? How can we attract the biggest brands on the planet?
• What is one area you see social agencies have major room for improvement to help drive the commercial agenda?
• What are the common tactics you deploy in order to generate commercial opportunities, and how do you translate those tactics into tangible outcomes?

Stage Three (One hour - face-to-face required, this is a hybrid role)

Would you like a glass of water?

A task and presentation in front of all three people from Stage One & Two. We use this task to understand core competencies:

• Ability to pitch and your professional communication style
• Ability to create pitch decks / communicate your ideas visually
• Understanding of data and insights, we'll provide you with the data don't worry

The task will present you with one of our core commercial challenges and give you the opportunity to present back a strategy of how you would address it, alongside developing a plan of how you would intend to maximise success in your role in the first 3 months.

If you're not successful at this stage we'll commit to providing full detailed feedback about your presentation, explaining why we've moved forward with someone else.

If you have any questions about this process please feel free to drop us a line.

Benefits

Salary range £35,000 - £45,000 GBP (Candidate Depending)

• 36 days holiday per year, including Christmas closure and birthday 
• Access to Aviva Healthcare for health insurance
• Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non binary couples.
• Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources