Content & PR Director

London, England, United Kingdom

12/11/2024

Vertice was launched in 2022 to build a new way to manage SaaS and cloud spend. One that's fair, totally transparent, and designed for modern businesses. Today, Vertice manages over $3.4 billion in spend for hundreds of customers in over 30 countries and is headquartered in London with offices in New York, Brno, Sydney and Singapore.

And we're just getting started. Founded by successful serial entrepreneurs Roy Tuvey and Eldar Tuvey, Vertice has been on an incredible growth trajectory, with a remarkable 7X revenue growth in 2023. With over $50 million in funding from leading investors Bessemer Venture Partners and 83 North, we are expanding our reach across regions and product lines.

If you are ambitious, want to make an impact and be part of a highly talented and driven team, come and join us on this journey to build a new way to manage technology spend!

Your role at Vertice:

We operate in an extremely exciting but also competitive segment of the market. And to compete, we must deliver the right messages to the right audiences at the right time. That's where you come in.

We have a superb campaign team who are creating reasons to engage with us online and offline; a great field marketing team who ensure we and our brand are in the places our audiences are; and a smart product marketing team who are helping our prospects and customers see the incontestable benefits of using our product over and above the competition. We need you to help us by leading an experienced content team, and ensure we are creating compelling messages and assets in multiple media formats across owned, paid and earned media.

The successful candidate will have done this before in B2B, and ideally in B2B SaaS, and will be comfortable - if anything, excited - by this being both a strategic and tactical role.

Responsibilities

• Creating and managing the content calendar.
• Ensuring all paid and owned channels are suitably supported throughout the entire prospect lifecycle, ranging from long form content to email, paid and organic social materials, SEO, PR, and any content requirements that our event and sponsorships activity may require.
• Creating multi-channel and multi-format engaging content that addresses accurate, well-researched and verified persona pain points.
• Where necessary, adapting our content to ensure all our GTMs and regions are supported with tailored, specific material.
• Drive a focus on efficiency and content re-use, where suitable.
• Creating and managing a proactive PR programme in parallel with our content calendar.
• Creating the stories, messaging and content to engage directly with our target media in all our regions (predominantly UK, US and APAC)
• Assume an approximate 3:1 to 2:1 ratio of focus on content vs PR.
• The role's success will be measured on audiences' appetite and engagement with our content, the team's efficiency, our earned media performance, contribution to pipeline and sales cycle metrics.
• Managing a UK-based team of three.
  
  

Requirements:

• Minimum 5 years of experience in a B2B content and PR role
• Minimum 3 years of experience in frontline B2B PR (it is vital that this experience is current / recent). Preference for candidates with PR experience targeting finance and procurement trade media.
• Minimum 3 years of experience in team leadership
• Extensive experience in multi-format B2B content creation, ranging from longform content to social posts and ad copy.
• Evidence of having material impact on commercial performance through content and PR efforts.
• Exceptional project management skills
• Creativity and an eye for detail.
• Strong communication skills, both written and oral.
• Ability to prioritize and manage multiple projects simultaneously.
• Experience working with senior-level executives.
• A demonstrable equal balance of focus on ROI and creativity
  
  

Things we like to see:

• Proven self-starter and individual contributor mentality
• Strong work ethic with a "get stuff done" mentality
• An aptitude for both copywriting and messaging, plus numbers and data
• A helpful, humble attitude that loves participating in the fostering of a healthy and happy work culture
• A natural creativity and curiosity to try new things - to commit to an ambitious plan and co-create a memorable and meaningful company. Autonomy is a highly valued quality.
  
  

Why join Vertice?

• Be a part of a fast-growing, innovative startup that is changing the way businesses buy and sell SaaS.
• Work with passionate and talented teams that value your contributions and expertise.
• Be part of a culture that promotes a growth mindset, transparency, collaboration, understanding and diversity.
• Share in our success with equity options.
  
  

Final things to note:

Vertice is an equal opportunities employer, although you must be legally able to work in the UK, and any data you provide us will be stored and disseminated in accordance with Vertice's privacy policy.

We like to deal directly with our candidates so no agencies please!

If you aren't sure this job applies to you, feel free to send your CV to careers@vertice.one, and we'll be happy to take a look and see

if you could be a good fit anywhere else in our business!