Conversion Optimisation Specialist

Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers.

Please do not make referrals against this advert as it is an internal posting. If you would like more information about our referrals process and policy, please see here Legal & General Referral Scheme Policy

Are you driven by curiosity and a passion for continuous improvement? We’re looking for a talented and motivated Conversion Rate Optimisation Specialist to join our dynamic Conversion Journey Optimisation team. If you’re eager to learn, thrive on making a difference and are committed to creating exceptional customer outcomes, this is your chance to have a meaningful impact.

In this role, you’ll combine analytical problem solving with strong collaboration skills to identify and unlock high value opportunities for our customers. Partnering with teams across the business, you’ll drive and deliver customer centric improvement through a Conversion Rate Optimisation lens that enhances our digital omnichannel journeys.

What you'll be doing:

• Support the CRO programme across all priority L&G Retail journeys, working closely with the CRO Managers and Product Owners to improve KPIs
• Support the delivery of actionable insight from qualitative and quantitative data. Drive value from all our optimisation tools, digital capability, and customer research to identify highest friction points and opportunities in the journey, maximising the digital customer experience focusing on segmentation and personalisation, whilst meeting Consumer Duty standards
• Define, brief, or build and deliver A/B tests – ensuring you balance speed and quality of delivery in order to deliver statistically significant, repeatable and sustainable increments of value
• Engage with stakeholders to ensure alignment of the backlog and test-and-learn methodology, reporting on incremental gains whilst taking successful A/B tests to production and ensuring maximum insight is gained from all experiments
• Champion a data-driven, tech-enabled, customer-centric experimentation culture. Promote CRO best practices and capabilities across the wider team and key business areas
• Identify opportunities to improve customer outcomes and meet the highest Consumer Duty standards.
• Gain an in-depth knowledge of Legal & General's digital estate, as well as our online business model and measurement strategy
  
  

Who we're looking for:

• Good analytical capability (Adobe Analytics, Google Analytics etc.), ideally including working with segmented customer data to deliver personalised experiences
• Basic understanding of session playback, heat maps, form analytics (SessionCam, HotJar, Decibel, FullStory etc.)
• Basic understanding of direct customer feedback and usability testing (Qualtrics, Qualaroo, Usabilla, UserTesting, UserZoom etc.)
• Basic understanding of of A/B testing and statistics (e.g. Adobe Target, Oracle Maxymiser, Optimisely, VWO, etc.)
• Knowledge of the latest optimisation technology, industry trends and best practices - you’ll become our technical go-to person for day-to-day queries
• Collaborative, with strong relationship building skills, comfortable working with a wide range of stakeholders (CRO and content managers, product owners, developers, designers, compliance, data scientists, product managers, marketers, commercial directors, and third-party agencies)
• Strong communication (verbal, written and presentation)
• Basic knowledge of web technologies and front-end development: tag management systems, data layers, single-page applications and content management systems

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Private medical insurance (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
  
  

Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.

We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.

If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.

If you’re open to find out more, we'd love to hear from you.