CRM Automation Manager

Tyne And Wear, England, United Kingdom

12/14/2024

Vertu Motors, Gateshead

Do you want to become part of one of the UK's largest motor retailers? Here at Vertu Motors we have a great opportunity for a CRM Automation Manager to join our central marketing team in Gateshead.

This is a full time permanent role with a salary up to £35,000 with hybrid working available.

We are looking for a technically minded and passionate individual to take CRM automation to the next level. As a CRM manager (automation) you will be the driving force behind the effectiveness of our multi-channel customer journeys across CRM. You will collaborate with cross-functional teams such as Product and Retail, to identify opportunities for automation.

The role is suited to someone who thrives to solve problems and in doing so delivers results. You will work alongside the Senior manager and Data manager to leverage the customer data platform to develop and execute successful automated journeys to achieve business objectives; improving efficiencies, customer experience, and retention through personalisation.

You should be data-driven, providing actionable insight and performance improvements to optimise customer engagement and retention. We are looking for a tech savvy manager who is proficient in CRM platforms and marketing automation tools.

Accountable For

• Improving current CRM processes through automation.
• Developing and executing multi-channel automated journeys aligned to business objectives.
• Support the implementation of SMS into Iterable.
• Analysing customer data, leading segmentation and targeting strategies.
• Measurement of the effectiveness of all automated journeys - utilising A/B split tests, drawing actionable insight and sharing learnings with the team.
• Identify opportunities to improve efficiencies through automation, personalisation and new MarTech functionalities.
• Working collaboratively with other departments to ensure automated journeys achieve company objectives. 
• Supporting the CRM functions in all areas; Retail and Data.
• Stay up to date on industry trends, working closely with the Design Studio to optimise email engagement.
• Develop clear documentation, change and best practise processes.
• Supporting the CRM functions in all areas; Retail and Data.
  
  
  

Your Impact

• Shape the future – revolutionise the way in which we operate in CRM.
• Lead the revolution - leverage the new customer data platform to improve team efficiencies and execute personalisation at scale.
• See the results - apply actionable insight to improve key metrics and deliver results.
• Empower others - champion your team’s ideas and innovations.
  
  
  

Your Personality & Behavioural Qualities

• You are energetic, you aren’t afraid to challenge the status quo and believe that this is necessary to deliver continuous improvement.
• You are technically savvy and enjoy troubleshooting within systems.
• You are a team player and collaborate with others with shared goals.
• You think strategically, analysing performance data and insight.
• You are organised, manage time effectively and have a good judgement of prioritisation.
• You are ambitious, for yourself, the team and the business.
  
  
  

Benefits

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity
  
  
  

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.