CRM Marketing Specialist

We have a fantastic opportunity to join MSC Cruises as a CRM Specialist to be responsible for leads management strategies and segmentation to enhance customer engagement & repeat rates, generate leads and drive business growth. You will closely collaborate with the corporate and local Marketing & Contact Centre teams on the planning and execution of the direct marketing & outbound campaigns with the main focus initially being for the UK & Ireland market but will also include other markets including Scandinavia & Australia.

This is an office based position 5 days a week.

Direct Marketing Campaigns:

• Data management – segmenting audiences so marketing can create targeted campaigns

• Optimize automation & nurturing campaigns

• Work with the local marketing teams to plan strategic and tactical email campaigns including newsletters and loyalty club and nurturing campaigns to increase engagement.

• Plan and brief What's App and SMS campaigns

• Brief the markets on content/offers required for the campaigns; tailored to segmented audiences.

• Analyze campaign performance and generate detailed reports on effectiveness & ROI.

• Use reporting & AB testing to refine future lead generation tactics.

• Manage e-coupon campaigns and ensure timely execution and follow-up.

• Identify gaps and optimize touchpoints to ensure lead data is clean.

Leads Management:

• Design and implement plan for lead activation and nurturing.

• Monitor leads acquisition processes and optimize strategies for maximum performance.

• Conduct detailed analysis and forecasting of leads performance.

• Ensure high data quality and integrity across all marketing platforms and databases.

• Work closely with Contact Centre team to maximize all opportunities.

• Brief the contact centre and set up any promotions to help convert sales.

• Fluent in written and spoken English. Any additional language is an advantage.

• Degree or relevant qualification in Marketing, Business, Economics, or a related field.

• 5 years experience in Direct Marketing / CRM / Database Management.

• Proficiency in CRM software. (Marketo/Adobe Journey Optimiser/Sales Force/ Qlicksense )

• Experience in the travel industry is a strong advantage, especially in a sales/marketing environment.

• Track record of successful email campaigns and CRM management.

•Effective prioritisation and time management skills.

• Ability to work efficiently and communicate with different departments.

• Strong analytical mindset and skills with performance analytic tools.

• Excellent interpersonal, written and presentation skills.

The existing right to live and work in the UK.