Demand Generation Manager

Tasman is defining the future of Data Science As A Service. We are a young, growing company funded fully by analytics & data science work for our ambitious clients.

Read our full job spec on our website via the link above!

We are hiring a Demand Generation Manager to:

• Take responsibility for creating a robust lead pipeline to support Tasman growth
• Build GTM strategies that grow Brand, Referral and Partner, and Performance based leads.
• Run and optimise campaigns that execute on the strategy using multiple channels
• Analyse the performance of all demand gen activity to continuously optimise and improve
• Work closely with Sales and Senior leadership to refine GTM strategies that generate real revenue.

ABOUT TASMAN

At Tasman, we transform disorganised data into meaningful business value, empowering teams to master your own analytics.

As a boutique consultancy with offices in the UK and the Netherlands, we have been serving clients across Europe since 2017. Our expertise spans analytics, business intelligence, and data science, allowing us to deliver rapid, impactful results through tailored, scalable solutions.

Our past and current clients include well known brands like The Earthshot Prize, Verisure, LessonUp, Ecosia, Gousto, Kaia Health, and Pensionbee. What they all have in common is a desire to use data to drive their decision making, and improve their business outcomes.

We understand the data challenges faced by companies, including data disorganisation, high costs, and talent gaps. That's why we focus on three essential pillars:

• Tech: We build a modern data stacks tailored to our client’s needs, providing a single source of truth and leveraging industry best practices.
• Insights: We define and interpret the metrics that matter to client’s unique businesses, creating reliable reporting dashboards and self-service tools to enable faster, more confident decision-making.
• People: We train in-house teams, setting robust foundations for processes, culture, and ways of working to ensure long-term success.

Our approach delivers rapid value in condensed sprints, ensuring efficient use of resources and maximised impact. With our extensive experience working with high-growth clients, we know how to avoid expensive pitfalls and deliver consistent yet customised solutions.

Tasman was founded in 2017 and has since grown to a team of 20 with London and Amsterdam as our main hubs. We are a profitable business and have not taken outside investment—our growth is organic and fully funded by the revenue from client work.

ABOUT THE ROLE

The Tasman go-to-market strategy is built around three key pillars: Brand, Referral & Partner, and Performance. We use a balance of activities across all three to generate new leads that the Sales and Delivery teams shape into new projects and engagements. Historically this activity has been run as a collaboration with the senior team, led by the CEO. We are now looking to hire a dedicated Demand Gen Manager to take on responsibility for generating leads.

As a Demand Generation Manager, you will work closely with the CEO and CDO to develop go-to-market strategies that connect with potential customers. You will then be responsible for translating those strategies into action, both through your own individual contribution and in coordinating inputs from across the Tasman team. Leveraging our data expertise, you’ll take an experimental approach to developing those actions to find that ones that work best for the Tasman audience. Success in the role will be to develop an approach to demand gen that delivers a stable pipeline on which we can continue to grow Tasman.

Build the Strategy

The starting point of building a stable pipeline is to have a great strategy in place. This pulls together all the information we have about our existing and past clients to create a plan for connecting to new prospects. We develop ICP frameworks that describe who our main targets are and how we need to communicate with them. As Tasman grows, we regularly refine those ICPs to identify new GTM opportunities. We have a content calendar that generates a regular stream of informative and market-making content that we use to build our audience and connect to prospects. We use Paid channels effectively to put the right message in front of targeted companies at scale.

We have also developed an extensive partner network formed of technology companies that we regularly use with our clients. We collaborate with these companies to create co-marketing plans and to target specific prospects. This channel has been an essential part of Tasman growth so far and we see a big opportunity for growing it in the future.

In summary, you will:

• Refine our ideal target audiences and their needs, through market research and interviews with existing customers and prospects alongside the CEO.
• Maintain a strong understanding of Tasman delivery successes by working with the CDO and squads.
• Develop comprehensive marketing plans that cover channel, content, and audience strategies to deliver on agreed business goals.
• Work closely with Partners to develop GTM strategies that deliver joint prospects and new leads for Tasman.
• Collaborate closely with Sales to ensure a strong connection between generated leads and successful opportunities.

Execute Campaigns

A critical part of the role is to be able to run and refine campaigns in all the pillars that deliver on the business goals. This requires an understanding of how each channel differs and how to optimise activity in each one. For Brand activity, you’ll run a combination of paid and organic along side SEO activity to build awareness amongst our core audiences. For Referral and Partner, you’ll create flexible campaigns that align with the specific needs of the audience including using CRM, webinars and events, along side our standard Brand channels. For performance, you’ll use a data-driven blend of campaign strategies to identify, target, and convert our most high-value leads.

In summary, you will:

• Optimise website performance to maximise inbound traffic and conversions.
• Use social media platforms to build brand awareness and generate leads.
• Work closely with experts in Tasman to create content to educate and engage prospects using a variety of formats including white papers, case studies, and blog posts.
• Develop webinar and event strategies that connect with audiences to build awareness and generate leads.
• Develop lifecycle CRM campaigns that nurture prospects and turn them into leads.
• Develop and execute targeted marketing campaigns in LinkedIn and Paid Search to attract potential clients.
• Collaborate with sales team to ensure a smooth lead handoff and follow-up.

Iterate and Optimise

As an industry-leading data & analytics company, we understand first-hand the importance of using data to refine and optimise everything. We use the ideas we develop with clients to inform our own GTM strategies and vice-versa, bringing innovative ways of working back to our clients.

Providing great visibility and reporting on all our activity is a fundamental part of the role. We use this information as a team to constantly review and improve how we work. We know that as we grow both Tasman and the demand gen function that we’ll need to bring in new ways of working and data is the way that we know where to focus

We also use insights from marketing activity on a day-to-day basis to optimise campaigns and ensure we’re focused in the right areas.

In summary, you will:

• Constantly improve campaign execution by taking on innovative strategies to optimise outcomes. Run experiments to refine and scale successful strategies.
• Supported by our data team, track and analyse campaign performance to measure ROI and generate insights for optimisations.
• Use industry standard tools like GA and HubSpot as well as more leading-edge internal tools to report on campaign effectiveness.
• Provide regular insights and strategic reviews to the senior leadership team to inform discussion.

Demonstrate the Tasman Behaviours

Tasman is a fast-paced, growing, remote-first company and over the years we’ve been able to narrow down exactly what it is that makes our team so effective. We call these the Tasman behaviours. Exemplifying these behaviours on a daily basis is critical to individual, team and company success — and it ensures our clients have full trust in our expertise and dedication to client value.

In summary, you will:

• Deliver Impact through positive influence to shape decisions and actions that ensure we remain laser-focused on business outcomes.
• Demonstrate Effective Communication to establish our credibility and ensure that we can operate effectively as a distributed team with a global client base.
• Proactively Take Ownership of deliverables, effectively prioritising and managing time, to deliver supreme quality work independently.

As a Senior member of the team, we also expect you to:

• Demonstrate strong cross-functional leadership skills and be meticulously organised.
• Stay on top of industry trends to ensure our clients have access to the latest developments.
• Mentor other team members, supporting their development of critical technical and soft skills.

ABOUT YOU

You are someone who has:

• Proven experience in a demand generation or similar role where working with sales teams
• Strong digital marketing skills, including SEO, PPC and social media
• Excellent ENGLISH written and verbal communication skills, as a lot of content will be created by you
• Strong skills on marketing automation tools and CRM systems
• Experience working in a consultancy or data-tech industry.
• Knowledge of startups, scale ups to really understand the core of our business
• Experience with social media platforms, Google suit (Ads, Google Analytics, Search Console), CMS

We are a data company, so the perfect candidate needs to have a data-driven mindset and ability to analyse campaign performance.

Read our full job spec on our website via the link above!