Demand Generation Manager

Growth Marketer Opportunity at a Series A Carbon Accountancy Startup!

Location: Hybrid (3 days in Camden, London, UK 🇬🇧)

About the Company: The company specialises in 🌍 Carbon Accountancy tools tailored for industrial supply chains, commodity traders, and banks. With a solid entrepreneurial foundation, they have achieved $5 million ARR and are poised for significant growth.

Role Overview: This role is pivotal as the company’s first Growth Marketer, responsible for driving net new leads, conducting thorough market research, implementing audience segmentation, and executing impactful account-based marketing strategies.

Key Responsibilities:

• Drive leads through innovative demand-generation campaigns and strategic website optimisation.
• Conducted in-depth market research, refined audience segmentation strategies, and executed targeted account-based marketing initiatives.
• Develop and execute a comprehensive marketing strategy aligned with growth objectives.
• Analyse and optimise acquisition and retention campaigns.
• Optimise the website to maximise inbound traffic and conversion rates.
• Craft compelling custom content for outbound marketing efforts.
• Lead data-driven experiments to refine and scale successful strategies.
• Utilise analytics tools (GA, Google Tag Manager, HubSpot, Salesforce, Looker) to track and report on campaign effectiveness.

Requirements:

• Right to work in the UK.
• Experience: 5-7 years in B2B Growth Marketing focusing on early-stage growth.
• Role Experience: Background in business operations, strategy, growth, or growth marketing within high-growth B2B or top-tier tech companies.
• Skills: Proficiency in data-driven growth strategies, analytics tools (Google Analytics, Excel), and a strong customer empathy mindset.

Benefits:

• Competitive salary up to £85K annually.
• 26 days of annual leave.
• £500 home office setup allowance.
• £2,000 annual learning allowance.
• Weekly team lunches.
• Subsidized gym classes, office gym, cycle-to-work scheme.
• Generous parental leave policy.
• Private healthcare benefits.