Digital Manager - Wickes Solar

We've created a new role for a Digital Manager to join our expanding digital team focusing on Wickes Solar. (www.wickes.co.uk/wickes-solar).

The main purpose of the role is to grow Wickes Solar sales by driving enquiry form submissions. You’ll do this by operating across the various digital & marketing functions, with a focus on driving traffic and visibility of Wickes Solar on the website and stores. You’ll work with various stakeholders, internally (Trading, Digital Marketing, CRM, DX, Social, Retail, etc.) and externally (Agencies, Solar Fast team).

This is a real opportunity to make a real impact in a new role at an exciting time for Wickes Solar!

What you’ll be doing:

Wickes Solar Marketing Planning -build, budget and coordinate the Wickes Solar marketing plan to ensure delivery of activities, measure results and optimise www.wickes.co.uk/wickes-solar.

Based on insights and best practice, you’ll propose continuous improvements, test & learn, to drive change and growth.

Content - You’ll ensure the content on the website is relevant and deliver the best possible informational content in order to give users reasons to confidently choose Wickes Solar and to submit an enquiry form.

Traffic Driving to www.wickes.co.uk/wickes-solar - You’ll drive traffic by working alongside our Digital Marketing, CRM, Social, Store teams and agencies, ensuring coverage for Wickes Solar and optimisation of marketing spend.

Reporting & Insights - You’ll set up reporting with Analytics & Insights colleagues in order to report on Wickes Solar KPIs performance and will surface key insights to drive improvements and change.

Stakeholder management - Be a key marketing contact with the Solar Fast teams, especially their marketing team.

Representation - You’ll be the ‘voice’ of Wickes Solar Digital within the broader Digital Team, but also across Marketing in general, and beyond, inc. Commercial teams for instance.

What we’re looking for…

To have the necessary depth of knowledge and experience, we’d anticipate you’ll have at least 4 years experience in marketing, digital marketing and/or eCommerce. You’ll likely be a ‘digital / marketing all rounder’ experienced across various functions and channels, gaining a broad understanding of various KPIs (e.g. traffic, ROAS / ROI, conversion, etc.). You’ll be a self starter who can work well to deadlines and be a confident, collaborative team player. As well as this you’ll have:

• Excellent planning skills, to budget, build campaigns, present timelines, and ensure delivery.
• Excellent stakeholder management – ability to build relationships and liaise with business and external stakeholders (agency management) to ensure clear understanding of dependencies, deliverables and issues/risks
• A strategic mindset that fully understands how to deliver vs Marketing/Business requirements
• Proactively utilised data driven insights to drive action
• The ability to articulate performance summary and insights
• The ability to bring people on your journey (Wickes Solar is new, among a lot of categories), and to influence
• Experience of using Google Analytics / GA4, Google Looker Studio, CMS systems & Excel

What can we offer you?

It is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.

We’ll also equip you with a benefits package that includes

* Competitive bonus

* Save-as-you-earn scheme

* Contributory pension scheme

* Colleague discount

* Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

You’ll be based from our Support Centre in Watford, where our Digital and Marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.

Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form.