Digital Marketing Executive - PPC & SEO

Our growing and profitable performance marketing team are on the lookout for a highly organised, ambitious and strategic-thinking Digital Marketing Executive to join us with solid experience in PPC and preferably SEO.

As Digital Marketing Executive, you will be responsible for managing marketing campaigns across Paid Search and SEO and driving new channel opportunities and testing for overall KPI growth. As a highly analytical and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand equity is maintained. You will work with internal and external stakeholders to ensure campaigns are fully aligned across channels and optimised to drive Liberty London’s commercial goals.

Key responsbilities

• Support in creating data driven strategies for UK and international markets to grow SEO and Paid Search channels
• Support Digital Marketing Manager in setting performance objectives
• Managing agencies and working collaboratively to lead on channel activity, spend, optimise performance and meet targets for Paid Search, SEO and Feeds
• Support Digital Marketing Manager in budgeting and forecasting for PPC and SEO
• Develop, implement and provide regular reporting on iterative testing programmes across PPC and SEO
• Collaborating with internal teams to support trade, customer and brand goals
• Delivering and utilising customer focused insights to drive channel decisions
• Delivering post-campaign analytics using media reports and partner platforms
• Working closely with internal teams and external partners to manage and optimise marketing tracking-tags, product feeds, customer feeds and SEO initiatives
• Managing and optimising working processes to reduce friction and improve efficiencies
• Sharing knowledge, expertise and learnings for SEO with internal stakeholders to drive change
• Researching and proposing additional digital marketing opportunities to grow brand awareness, acquisition and customer retention
• Connecting digital activity with in-store journeys to prove opportunity and identify scale
• Stay up to date on industry-related trends and topics

Competencies

• High attention to detail, organised, and the ability to work under tight timelines
• Demonstrable passion for working in Retail, with a commercial mind-set
• An entrepreneurial spirit with the confidence to challenge the status quo
• Confidence in interacting with senior leaders, designers, trade teams, copywriters, marketing teams, project managers and external agencies
• Ability to work autonomously or under instruction

Personal qualities & Experience

• 2-3 years of PPC (including Feeds) and preferably SEO experience
• Operational experience managing complex Paid Search accounts and good experience in technical and content SEO
• Experience in managing large budgets to drive aggressive objectives against multiple KPI’s
• International experience preferred
• Strong Excel and Google Analytics (360) skills
• 3 days minimum requirement of attendance in the office
• A demonstrable history of personal development and desire to learn
• Adwords accreditation preferred (proven experience required)
• Prior experience in using Salesforce preferred