Digital Marketing Manager

We have an exciting new opening for a seasoned financial services digital specialist to join our fully integrated, collaborative, and influential marketing team based in our new Head Office on Finsbury Circus.

The role will lead and develop the execution of Arbuthnot Latham’s digital marketing and website strategies to support brand awareness and understanding, drive client engagement, and attract new clients.

The role will entail a blend of strategic vision, technical ability, and creative thinking to position Arbuthnot Latham as the leading human-scale, relationship-led bank for high-net-worth individuals, businesses, and financial intermediaries.

Key Responsibilities:

As well as managing the website and digital marketing strategies, the successful candidate will:

Team management:

• Manage and motivate two digital marketing professionals.
• Ensure appropriate stretch objectives, development, and training support as required.
• Support team development and innovation by staying abreast of digital marketing trends, integrating them into the bank’s strategies where appropriate.
• Embed a ‘test and learn’ culture using digital tools, such as Google Analytics, to inform decision making and direction.

Website management:

• Oversee the day-to-day management, maintenance, and optimisation of the bank’s website to improve brand understanding, user experience, increase traffic, and support lead conversion.
• Collaborate with Marketing Managers, Design Team, IT, and external agencies to ensure the website aligns with audience requirements, campaign objectives, brand guidelines, and delivers an intuitive, high-quality experience.

Email and social media:

• Manage and operationalise our email marketing platform, Pardot, ensuring it is integrated with the bank’s marketing and CRM strategies.
• Develop and manage a robust social media strategy to enhance client engagement and brand awareness.
• Collaborate with Marketing Managers to produce high-quality content tailored to high-net-worth individuals, businesses, and financial intermediaries.

Campaign execution and performance:

• Support the planning and execution of digital campaigns, including PPC, display advertising, and retargeting.
• Use analytics tools to measure performance, optimise campaigns, and report ROI to stakeholders.
• Collaborate with Marketing Managers and Business Development to support nurture campaigns and lead generation.

Data and reporting:

• Track and analyse all digital marketing metrics, sharing insights and recommendations with the wider team to improve performance.
• Utilise marketing automation tools to personalise and enhance the client journey.
• Implement A/B testing and data-driven optimisations for campaigns and content.

Compliance and risk management:

• Ensure all digital marketing activities comply with UK financial regulations and internal policies.
• Liaise with Compliance to review content and campaigns for regulatory adherence.

Budget and supplier management:

• Manage the digital marketing budget effectively, ensuring a clear return on investment.
• Build and maintain relationships with external vendors, agencies, and technology providers.

Risk:

Responsible for managing risks inherent to the role by diligently observing internal policies and procedures.

Key Interfaces:

• Marketing Team
• Business-line stakeholders
• Manco
• IT and Business Transformation
• External Providers

Person Specification

Knowledge/Experience/Skills:

• Demonstrable experience in digital marketing within financial and/or professional services.
• Technical understanding of web development projects, SEO, analytics, marketing automation, UX.
• Excellent understanding of digital marketing tools, platforms, and best practices. Drupal, Pardot, and Google Analytics experience highly desirable.
• Strong skills in analytics and reporting, with the ability to derive actionable insights from complex data.
• Experience in developing and implementing a digital strategy.
• Strong portfolio demonstrating expertise in digital design and successful marketing campaigns.
• Demonstrated ability in leading and developing teams, fostering a culture of collaboration, innovation, and excellence.
• Excellent communication and collaboration skills, with the capacity to engage and influence stakeholders at all levels.
• A strategic thinker with a creative edge, able to merge technical and creative aspects of marketing to drive business results.
• Familiarity with financial regulations and the legal aspects impacting digital marketing within the banking industry.

Qualifications:

• Educated to degree level or equivalent

Competencies:

• Planning and Reviewing
• Communication and Confidence
• Creativity & Innovation
• Customer Focus
• Influencing others
• Team work

About Us

Life, Work and Benefits

Arbuthnot Latham is committed to equal-opportunities for all staff and candidates. We embrace inclusion & diversity and understand why they are critical for the success of our business and people.

• Agile working
• Competitive salary, pension & holiday allowance
• BUPA Health cover
• 4x Life Assurance
• Income Protection scheme
• Discretionary bonus
• Market leading maternity/paternity and menopause policies
• Flexible benefits

Data Privacy and Reasonable adjustments

We take keeping your data security seriously. For more detail on how we may keep your data please refer to our Privacy Notice

https://careers.arbuthnotlatham.co.uk/files/RecruitmentPrivacyNotice.pdf

Reasonable adjustments: Please let us know of any adjustments or arrangements that you may need to help you apply to this role or that will help you during the recruitment process. If you wish to discuss any particular requirements or concerns you have because of a disability or medical condition please contact us at recruitment@arbuthnot.co.uk. Information you provide about any disability or medical condition will remain confidential unless it is necessary to disclose it to other members of staff or outside agencies to ensure the health and safety of yourself and others, or to implement the adjustments you require. In these circumstances we will first discuss with you how and to whom the information may be disclosed.