Director of Demand Generation

Job Title: Director of Demand Generation

Location: UK (Hybrid, preference for London but flexible)

About Bauer Media Audio

Bauer Media Audio is Europe’s largest commercial broadcast radio and digital audio company, operating across nine markets, including the UK. We’re at the cutting edge of the audio industry, delivering premium content, innovative advertising solutions, and unparalleled services to millions of listeners.

We’re seeking a dynamic Director of Demand Generation with a proven track record in creating innovative B2B marketing strategies that drive measurable results. In this pivotal role, you will lead the charge in elevating Bauer Media Audio’s position as the go-to destination for digital audio advertising across Europe. This is your opportunity to shape perceptions, drive growth, and make a lasting impact in an organisation that thrives on creativity and innovation.

*Please note this role is for the Bauer Media Audio Group, working across our markets and not solely for Bauer Media Audio UK*

What You’ll Be Doing

As the Director of Demand Generation, you will:

• Drive Demand: Develop and implement innovative strategies to generate top-of-funnel demand for Bauer’s digital audio advertising and broadcast products across multiple markets.
• Marketing Leadership: Own the centralized B2B marketing function, working with a designer to create impactful sales collateral that empowers sales teams.
• Research & Insights: Craft compelling market research and case studies to differentiate our digital audio offering from traditional broadcast radio.
• Event Strategy: Identify and execute Bauer’s presence at key advertising events across Europe, positioning us as an industry leader.
• Stakeholder Collaboration: Collaborate with commercial directors and regional teams to tailor marketing strategies and tools to local market needs.
• Innovation Advocacy: Advocate for transparency and measurement in digital audio advertising, setting benchmarks for success.

What We’re Looking For

• Proven Experience: Success in B2B demand generation, particularly in media or digital audio environments.
• Marketing Expertise: Strong understanding of digital audio advertising and the ability to create compelling commercial propositions.
• Strategic Thinking: A track record of developing and executing impactful marketing initiatives that drive measurable results.
• Collaboration Skills: Ability to work seamlessly with cross-functional teams across regions and cultures.
• Passion for Audio: Familiarity with the audio advertising ecosystem and a passion for innovation in this space.
• Communication Excellence: Exceptional verbal and written skills to convey complex ideas effectively.

Preferred: Fluency in additional European languages, such as Polish, is a plus.

Why Join Bauer Media Audio?

• Be a Trailblazer: Shape the future of digital audio advertising in Europe’s leading audio company.
• Collaborative Culture: Work with passionate professionals across diverse markets and functions.
• Career Growth: Join a forward-thinking organization with a commitment to innovation and talent development.
• Flexibility: Enjoy hybrid working arrangements with flexibility on location.

Ready to Apply?

If you’re a marketing leader ready to drive demand and innovation in digital audio advertising, we’d love to hear from you. Apply now to join our mission to redefine the audio advertising landscape.