eCommerce Director – Owned Experience

Manchester, England, United Kingdom

11/22/2024

Job Description

Position Overview: As eCommerce Director – Owned Experience, you will be responsible for driving the international growth and optimization of our owned digital sales channels, ensuring an exceptional customer experience across all digital platforms. Your role will involve strategic planning, team leadership, and close collaboration with multiple business departments. You will be responsible for the growth of our owned stores portfolio, accelerating revenue in key focus territories and developing a best-in-class localised fan experience. You will be a key stakeholder in the product roadmap and integral in the development of the platform to support our international goals.

Key Responsibilities

• Strategic Planning: Develop and implement a comprehensive eCommerce strategy that aligns with Fanatics overall business objectives. Identify growth opportunities and set clear, actionable goals for the Owned eCommerce team.
• Revenue Growth: Drive online sales growth through strategic initiatives, including marketing campaigns, product assortment, pricing strategies and promotional activities. Analyse performance metrics and adjust strategies to optimize revenue.
• Localisation Ownership: Take ownership of the native experience on our flagship store and drive localisation initiatives considering language, market dynamics, ecommerce standards, essential localised features and site quality.
• Customer Experience: Ensure a seamless and engaging shopping experience for our fans with best-in-class content and execution against key trading moments. Oversee website usability, search and functionality improvements to enhance user experience and drive fan satisfaction. Drive seasonal and key moment marketing, aligning with marketing teams to execute with high quality content.
• Team Leadership: Lead and mentor a team of eCommerce professionals, fostering a collaborative environment that encourages innovation, professional growth, and high performance.
• Cross-Functional Collaboration: Work closely with marketing, merchandising, technology, operations and customer service teams to ensure alignment and integration of e-commerce strategies across all business functions.
• Data Analysis: Utilize data and analytics to monitor e-commerce performance, track key metrics, and generate insights. Make data-driven decisions to optimize website performance, conversion rates, and overall sales.
• Technology Integration: Oversee the implementation and management of third party eCommerce solutions to enhance the consumer experience and revenue potential of the store. Act as a key stakeholder for international eCommerce initiatives, working closely with global technology teams to drive innovation and localisation on the platform.
• Market Research: Stay abreast of e-commerce trends, competitor activities, and industry developments. Incorporate insights into strategic planning to maintain a competitive edge.
• Budget Management: Develop and manage the eCommerce budget, ensuring efficient allocation of resources and achieving financial targets.
• Process Improvement: Identify opportunities for process improvements and operational efficiencies. Implement best practices to streamline workflows and enhance overall performance.
  
  

Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field. Advanced degree preferred.
• Proven experience (8+ years) in e-commerce management, with a track record of driving online sales and enhancing customer experience on a global scale.
• Strong leadership skills with experience managing cross-functional teams and fostering a collaborative work environment.
• Deep understanding of e-commerce platforms, digital marketing strategies, and online sales techniques.
• Experience of managing third party ecommerce solution integration.
• Excellent analytical skills with the ability to interpret complex data and make informed decisions.
• Strong project management skills, with the ability to handle multiple priorities and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Experience in the sports or retail industry is a plus
  
  

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).