Head of Commercial

London, England, United Kingdom

1/7/2025

At Verto, we’re passionate about helping businesses in emerging markets reach the world. We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees, and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.

We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors including Y-Combinator, Quona, and MEVP, power payments for some of the most disruptive start-ups in the world, and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022.

Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes, and grow, but we’re only just getting started.

We are looking for a Head of Commercial to join our senior leadership team. This is a key role to drive Verto’s GTM strategy, accelerate growth, and scale our revenue operations. The Head of Commercial will oversee the Sales, Account Management, and Growth functions, working closely with the marketing team to drive alignment across all areas of the business. The role reports directly to the CEO.

What you'll be doing:

• Revenue ownership: Develop and execute strategies across Sales, Growth, and Account Management to drive revenue growth globally.
• Team leadership: Lead and manage the Sales, Growth, and Account Management teams to ensure the effective execution of commercial strategies and goals. You will have direct responsibility for leading teams of 50+ and orchestrating significant ARR growth, ensuring sales productivity across diverse industry segments and markets.
• Performance analysis: Track key revenue metrics across the customer lifecycle, continuously optimising strategies to drive results with a strong ROI focus. Use data-driven insights to inform GTM strategies and optimise the sales process at every stage.
• Sales excellence: Lead the global Sales team, set clear targets, and ensure ambitious growth goals are met. You'll be responsible for formulating and refining the sales process to accelerate sales cycles and improve close-won rates across multiple tiers and geos.
• Collaboration with Marketing: Develop a close partnership with the Marketing team to ensure alignment on shared priorities, programs, KPIs and metrics to support formulation and execution of tightly-aligned, integrated go-to-market strategy. Marketing leadership is “opportunistically on the table” for the right candidate with prior experience leading a high-performing marketing team or a proven ability to closely collaborate with marketing teams to orchestrate accelerated growth.
• Customer growth: Enhance customer success by driving improvements in onboarding, adoption, and retention of Verto’s products. You will also be responsible for increasing ACV with new customers and growing share of wallet with existing clients.
• Cross-functional collaboration: Partner with internal stakeholders to identify and execute on short-term and strategic revenue growth opportunities, promoting transparency and shared understanding of prospect and market needs. Create a feedback loop with product teams to share market trends, competitive insights and evolving requirements, and influence the product roadmap to maximise revenue growth. . Work with product development and product marketing to ensure sales teams are well-equipped to communicate key benefits and capabilities to customers.
• Scalable growth experience: Experience with pricing strategies, particularly in SaaS or fintech, and sales operations is highly beneficial.
  
  

Who we’re looking for:

• Proven experience growing ARR to $20M-$60M at high growth B2B scale-ups (50%-100% YoY growth) while leading and optimising performance of teams of 50+ people.
• At least 7 years of commercial leadership experience
• A track record of motivating, enabling, and leading senior sales leaders and their teams to continuous success.
• Skilled in leveraging data to shape GTM strategies and optimise the sales journey across all stages – from SDR outreach to deal closure.
• Experience deploying outcome-driven methodologies such as MEDIC or Command of the Message to improve sales performance.
• Ability to collaborate effectively with marketing, product, and operations teams to drive shared goals and KPIs, enhance customer acquisition, and maximise revenue growth.
• Proven ability to balance short-term sales targets with long-term sustainable growth, ensuring the creation of a scalable revenue flywheel.
• Experience working in emerging markets, particularly Africa, with a deep understanding of the nuances in selling to these regions.
• Strong ability to identify and unlock strategic partnerships to drive scalable, repeatable revenue streams.
• Data-driven, with experience using analytics to guide commercial strategy and decision-making.
• A customer-first mindset, with a natural ability to understand and anticipate customer needs and deliver value at every step of the customer journey.
• A bias for action: you drive immediate results while laying the groundwork for scalable, long-term growth.
• Hands-on, business-owner mentality: a willingness to get involved at all levels of the business, not just from a top-down management perspective.
• Excellent cross-functional communication skills, with the ability to influence diverse stakeholders.
• Experience in fintech, payments, or financial services is highly desirable.
• Ability to listen actively, celebrate successes, and take decisive action to course-correct when needed.