Head of Consumer Insights and Analytics

This is a new position created to champion the voice of the Consumer, Shopper and Healthcare Professionals in developing our category growth strategies and plans and increase the use of relevant data in driving commercial excellence.You will act as business partner to the global category leads, region leads & local marketing teams to assess and validate category and brand growth drivers.

Accountabilities

• To develop and execute effective learning plans, covering research and data, to answer questions about the opportunities and challenges of our priority categories [scar care, scalp care, women’s health, eye health and dry skincare] and brands
• To support the company ambition to deliver >15% of Consumer Healthcare sales from innovation by identifying fewer bigger better ideas and setting the standard of research and benchmarks to achieve successful launches
• To support the setting of global brand expansion priorities and help develop winning market entry strategies and plans
• To provide systematic, timely and meaningful data to the business e.g. category and brand performance reports, brand tracking and equity development
• To lead the engagement of all employees with the external environment and voice of the consumer
• To plan, manage and report on Consumer Insights & Analytics budget, ensuring changing business needs and priorities are served
• To set the vision and plan for the Consumer Insights & Analytics function, hire and retain the talent needed to meet business objectives

Functional Experience

Essential:

• Research selection (methodology, sample size, action standards)
• Delivery of agreed learning plans on time and budget, good project planning and organization skills
• Draws on understanding from a wide range of insights/data to support business discussions and decision making [does not just take the recommendation of research agencies]
• Highly analytical, forward thinking & critical but constructive
• Uses consumer research and data to extract meaningful insight that gives Alliance competitive advantage
• Clear and compelling presentation to senior executives

Desirable:

• Selects and maintains roster of high performance insights and data agencies
• Negotiation (with external research and data partners)