Head of Marketing

Why work for Baxi?

Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.

Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.

Our established foothold in the heating manufacturing market with a well-respected product portfolio, an amazing army of people puts us in a position to lead the way for change and make a lasting mark on the industry.

Do you have a passion and appetite for evolution? Come and join us!

What you will be doing:

The role will lead on developing marketing strategy to support the delivery of business growth in both domestic and commercial markets. The successful candidate will be responsible for managing a team of experienced marketing professionals who deliver creative campaigns across various channels.

On a daily basis you’ll be responsible for:

• Leadership - Develop and inspire high performing teams through effective leadership and communication

• Strategic thinking – Ability to create long-term plans based on insight into market trends and customer needs

• Commercial acumen – Understanding of how to use data and insights to drive ROI focused activity

• Campaign planning and execution – Oversee the development and implementation of integrated multi-channel marketing campaigns including digital, social media, PR, events, and experiential marketing

• Stakeholder management – Manage relationships with key internal stakeholders and external agencies

• Budget control – Effective budget management ensuring ROI targets are met

• Customer engagement – Deliver best practice customer journey mapping to ensure consistent, relevant and compelling communications at every stage of the customer lifecycle

• Brand building – Ensure brand guidelines are adhered to and develop new initiatives to strengthen the Baxi brand

About you:

We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to;

• Experience of working within a large organisation or complex matrix structure

• Proven track record in delivering successful integrated marketing campaigns across multiple channels

• Demonstrated ability to build strong client/agency relationships

• Highly developed strategic thinking and planning skills

• Excellent communication skills (both written and verbal)

• Excellent people management skills and experience of coaching and developing a team

•A professional marketing qualification eg.CIM