Head of Proposition Marketing

Loughborough, England, United Kingdom

12/12/2024

Head of Propositions - HSC

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
 
 
What does Access offer you? 
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.    

About you:

In the Head of Propositions role, you will be responsible for identifying and delivering new and evolving propositions for the HSC LG-TEC product portfolio. We seek an individual with a commercial and customer-focused mindset, coupled with a structured approach to drive excellence in propositions at a fast pace. Your ability to think strategically while executing tactically will be essential for success in this position.

You will handle a variety of tasks, including strategic product planning, pricing analysis, and stakeholder management. Daily responsibilities will involve assessing market opportunities, creating, testing, and validating new propositions, and coordinating their development with marketing communications experts. As the product portfolio undergoes rapid acceleration and repositioning, you will take commercial ownership of new solutions and manage customer engagement and feedback to drive their evolution.

Your role will also include supporting go-to-market marketers in crafting compelling messaging and positioning for strategic products, as well as providing senior management with regular assessments of market position and competitive strengths. Attention to detail and a focus on quality are crucial, as you will need to translate technical capabilities into customer benefits. Over time, you will become an expert in our target audience and their buying behaviour, using these insights to contribute to the sub-division's M&A strategy and manage the overall portfolio's value and positioning.


Day-to-day, you will:

• Market Analysis and Segmentation: Conduct market analysis to identify key segments for existing and emerging products, developing needs-based personas and go-to-market recommendations while providing market intelligence on buyers and competition.
• Sales and Customer Engagement: Collaborate with sales teams and customers to gather insights for proposition enhancements, ensuring that both existing and new products meet divisional targets through performance analysis.
• Proposition Development and Portfolio Optimisation: Develop impactful product propositions, including business cases, positioning, and messaging, while reviewing the portfolio for packaging and pricing opportunities to drive growth.
• Customer Journey and Value Articulation: Work with the product team to design the optimal customer journey and own the articulation of the product portfolio's value, advising on sales enablement strategies and go-to-market planning.
 
Your skills and experiences might also include:

• Leadership and Commercial Experience: You will be a strong leader with commercial experience and proven software product and proposition marketing expertise, particularly in B2B technology, demonstrating a history of owning proposition strategy and executing successful product initiatives.
• Product Marketing Expertise: Your CV will reflect a high level of product marketing technical expertise and business acumen, showcasing a robust track record in delivering effective product marketing journeys across multiple product types, with consulting experience as a bonus.
• Analytical and Consumer-Centric Mindset: You will possess strong analytical skills to review data and derive insights, coupled with deep consumer-centric thinking and the ability to connect data to behaviour, all while navigating complex B2B environments with an entrepreneurial mindset.
• Communication and Adaptability: Exceptional communication skills will enable you to motivate senior management and translate technical information into business benefits, while your adaptable working style and strong project management skills will help you thrive in high-intensity, agile environments.
What are we all about? 

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
 
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.