Head of Yield & Supply Operations

London, England, United Kingdom

11/6/2024

About us:

SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are.

We bring together proprietary advertising and gaming products, audience insights, and compliance capabilities to help build a safer internet for the next generation.

Our technology is trusted by hundreds of brands and creators and enables more effective digital engagement with almost half a billion young people worldwide every month.

As we specialise in reaching under-18 audiences, we have to be as curious, fast-paced, and creative as kids and teens. At SuperAwesome, you’ll be encouraged to own your impact, make your team more awesome, and evolve like a kid as you grow into your role.

At our core is the #SAFam, a community where every voice is valued and diversity is celebrated. We prioritise individuality and foster an inclusive workplace where everyone feels they truly belong.

The Role:

SuperAwesome is looking for an experienced Head of Yield & Supply Operations to play a crucial role in optimizing programmatic integrations and maximising margins. This role involves leading a team focused on yield analysis, determining optimal bid prices, and supporting real-time bid adjustments. This person will leverage analytics to identify optimization opportunities, conduct experiments with buying strategies, and collaborate with Product Management for tool improvements. They also negotiate with supply sources, forecast inventory availability, and build relationships with SSPs, publishers, and other supply sources to secure quality inventory and uncover new business opportunities across various platforms.

Responsibilities:

• Lead team focused on day-to-day yield analysis, monitor performance and pursue proactive improvements across all integrations.
• Author and refine playbooks and other useful materials to scale your impact on the company’s margin, customer performance and delivery
• Determine optimal bid prices for different inventory to ensure maximum reach and efficiency. Support AdOps in adjusting bids in real-time based on campaign performance, audience targeting and market conditions
• Leverage advanced analytics, reporting tools and log data to analyze supply trends, and performance metrics to identify areas for optimization. Implement strategies to maximize win rates, eCPMs, and maintain healthy margins
• Conducting experiments to test different buying strategies to determine the most effective approaches
• Collaborate with Product Management on ideas for improving our tools and data for systemic improvements
• Negotiate favourable terms and conditions with supply sources to secure inventory at competitive rates while maintaining quality standards
• Collaborate with Adops, Market Strategy, and Sales to forecast inventory availability and anticipate fluctuations in supply and demand
• Use data to uncover new insights and business opportunities across mobile, CTV & social platforms.
• Develop and nurture relationships with SSPs, publishers, app developers, and other supply sources to secure quality inventory and maintain a healthy supply ecosystem.
  
  

Requirements:

• Bachelor's degree
• Minimum of 6 years of experience in digital advertising, yield management, or a related field
• Proficiency in data analysis and programmatic performance metrics interpretation, with the ability to communicate opportunities effectively
• Experience in direct collaboration between different companies within the advertising ecosystem
• Knowledge of ad-serving platforms, programmatic advertising, and digital media buying processes
• A great understanding of technology layers such as Pre-bid, Open Bidding, GAM, APS, CMP, video, and data
• Strong negotiation skills and the ability to build and maintain relationships with suppliers
• Excellent communication skills, both written and verbal
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
  
  

Our benefits:

UK:

• 25 days holiday + 8 public holidays + Winter Break
• Enhanced Company Maternity Pay up to 100% of salary for the first 26 weeks. Enhanced Company Paternity Pay of 100% of salary for 6 weeks.
• 30 day sabbatical for employees who have reached 7 years tenure
• Axa Private Medical Insurance MHD (medical history disregarded - existing illnesses covered). Also includes an EAP
• Health Cash Plan to include PMI excess cover along with other benefits like physio, dental, vision etc.
• Life Assurance - 4x salary
• Income Protection - 8 week deferred period and 75% of your salary up to two years.
• Pension through Aegon with 4% employer contribution.
• Cycle to Work & Tech Scheme
  
  

Our benefits (US):

• 20 days holiday + 10 public holidays + Winter Break
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers
• 30-day sabbatical for employees who have reached 7 years of tenure
• Medical insurance through Aetna, with a 100% employer contribution to the employee's monthly premium plus a $2,000 funded HSA. Also, up to 65% of employer contribution for family plans
• Dental & Vision Plans through MetLife, fully funded for you and your family
• 401k with Vanguard with SA Safe Harbor contribution up to 4%