Insights Manager

London, England, United Kingdom

11/19/2024

Job title: Insights Manager

Group: Mindshare Worldwide

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team (peopleteam@mindshareworld.com).

If you require any information on what to expect during the interview process, please also reach out to the People Team.

The Role

This is a unique opportunity for an experienced digital marketer ready to leverage their expertise in a client-facing, sales-driven role at the forefront of digital media insights. This position offers significant exposure to a diverse portfolio of clients, focusing on developing new business and nurturing existing relationships.

The Insights Manager will be responsible for identifying and presenting data-driven insights solutions to prospective clients, influencing their decision-making process, and ultimately securing insights projects. This involves crafting compelling narratives, demonstrating the value proposition of our proprietary tools and research methodologies, and addressing client-specific business challenges.

Beyond new business acquisition, the Insights Manager will manage the entire client relationship lifecycle. This includes: onboarding new clients, setting project scopes and expectations, overseeing project execution to ensure timely delivery, and providing ongoing support and strategic guidance. You will act as the primary point of contact, building strong relationships and ensuring client satisfaction.

Partnering with our clients, the Insights Manager is responsible for delivering data-driven insights through brand measurement, thought leadership, and recommendations. You will play a key role in delivering value to our clients and media teams by applying our industry-leading proprietary tools and developing insights from both primary and third-party research.

The Ideal Candidate

This is the perfect opportunity for a digital marketer with a strong sales acumen, seeking to excel in a dynamic and client-centric environment. This role offers direct access to a diverse range of clients and the chance to significantly impact their business through data-driven insights.

Working within our insights team, you will be instrumental in driving revenue growth by securing new clients and expanding existing partnerships. The ideal candidate will possess a demonstrable passion for digital media, a proven ability to close deals, and a strong desire to build a client-focused career within this dynamic field. We offer a unique development programme to further your career in media insights sales and management, working alongside some of the smartest people in digital.

Your Mindset

• Sales-focused: A proven ability to identify and convert leads, exceeding sales targets and driving revenue growth. A strong understanding of the sales cycle and experience managing a sales pipeline.
• Client-centric: Strong customer-centric approach with a keen understanding of user intent and behavior. You possess a natural ability to build rapport, understand client needs, and translate complex data insights into actionable recommendations that drive their business forward. You anticipate client challenges and proactively offer solutions.
• Confident communicator: You are a persuasive presenter and storyteller, capable of delivering impactful presentations to senior stakeholders and confidently articulating complex information in a clear and concise manner. You excel at facilitating client workshops and fostering collaborative discussions.
• Strategic thinker: You can think beyond the numbers, connecting data insights to broader business objectives and developing strategic roadmaps that align with client goals. You proactively identify opportunities for growth and innovation.
• Data-driven and analytical: You possess a sharp analytical mind, adept at identifying trends within datasets and translating them into actionable insights.
• Highly organised: You manage your time effectively, prioritise tasks efficiently, and maintain meticulous attention to detail, ensuring seamless client delivery.
• Proactive problem solver: You possess a can-do attitude, a desire to grow, and the ambition to achieve. You are a proactive problem solver, always seeking to improve team processes and develop innovative digital solutions.
• Collaborative team player: Ability to manage, guide, and empower junior team members to meet their KPIs. Ability to effectively collaborate with cross-functional teams. You thrive in a team environment, effectively communicating with colleagues and clients alike.
• Ability to work independently and as part of a team.
• Passion for exploring new data sources and methodologies.
• Adaptable to the fast-moving nature of our industry, embracing new data sources, tools, and ways of working.
• A can-do attitude, a desire to grow, and ambition to achieve.
• A start-up mentality, always seeking to improve team processes, try new tools, and develop new solutions.
• Confident in defending your point of view and raising concerns.
  
  

Essential Criteria

• Proven track record of exceeding sales targets and driving revenue growth within the digital marketing or insights industry.
• Proven experience managing client relationships and delivering data-driven solutions that have demonstrably impacted client business outcomes.
• Experience presenting to and influencing senior client stakeholders.
• A track record of using data to generate actionable insights and recommendations.
• Strong understanding of the total marketing process and the strategic role of insights, customer research, and media.
• Experience thinking outside the box, spotting areas for improvement, and driving innovation.
• Passion for understanding consumer behaviour and how it can be leveraged to inform client strategies.
• Basic understanding of cross-channel and cross-discipline marketing principles.
• Experience with web analytics platforms (Google Analytics or Adobe Analytics) is highly desired.
• Experience with AI prompts and solutions for extracting insights from data and machine learning applications. Experience crafting prompts and incorporating AI into workflows is highly valued.
• Familiarity with data visualisation tools like Tableau, Power BI, Looker Studio, or equivalent. The ability to tell a compelling story with data is crucial.
• Experience synthesising insights from diverse data sources into a single, cohesive view and recommendation.
• Proficiency in PowerPoint, Outlook, and Excel (creating presentations, sorting/filtering data, creating graphs and tables).
  
  

Preferred Criteria

• Additional language skills are a plus. We have 28 languages represented in our London office and work with clients worldwide.
  
  

Responsibilities

The kind of work you’ll be doing will vary day-to-day, but will include:

• Prospecting and identifying new business opportunities.
• Developing and delivering sales presentations to prospective clients, showcasing the value of Mindshare's insights solutions.
• Negotiating contracts and closing deals.
• Leading client engagements, building strong relationships, and understanding their business challenges.
• Developing and delivering compelling presentations that translate data insights into actionable recommendations for clients.
• Guide clients towards a digital-centric approach using intent, audience, and survey data.
• Facilitating client workshops and brainstorming sessions to co-create innovative solutions.
• Using 1st, 2nd, and 3rd party insights and analytics tools to develop robust audience, content, media, and website recommendations.
• Building strategic frameworks and roadmaps to guide clients towards achieving their business, marketing, and digital goals.
• Managing multiple projects simultaneously and prioritising tasks effectively.
• Lead and manage a team of insights analysts, fostering a collaborative and results-oriented environment.
• Identify team efficiency opportunities and work with the Insights Business Director to optimise processes and/or automate, particularly leveraging AI opportunities.
• Identifying opportunities to upsell and cross-sell existing clients.
• Identifying opportunities to scale and proposing additional projects that serve our clients' needs.
• Developing best practice recommendations for our clients.
• Challenging clients with innovative and digital-first solutions.
• Researching and analysing client product portfolios, market strategies, and competitive landscapes.
• Owning client deliveries from the outset, with increasing autonomy.
• Presenting research analysis to internal and client teams.
• Supporting the new business team with pitch development and winning new clients.