Integrated Performance Planning Director

London, England, United Kingdom

12/16/2024

Job Title: Integrated Performance Planning Director

Location: London, Manchester or Athens

Reporting to: Integrated Digital Planning Business Director

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

As the agency creates its performance planning offering, the Integrated Performance Planning Director will serve as the senior planning role within their business unit. They will be the most senior day-to-day lead on their clients and will be accountable for creating digital strategy and planning across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media.

Individuals in this role possess deep wealth of digital strategy and planning experience and will be the driving force behind creating comprehensive digital media plans and solutions which meet our client’s business objectives. They will be accountable for delivery in communicating these plans to ensure clients sign off.

This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm’s client teams, the wider Performance Practice, GroupM Nexus and media/technology owners to ensure the best technology and channel development is considered when creating digital strategy, media plans and maturity frameworks.

You will confidently lead planning discussions with clients and internal teams, while also demonstrating management skills in developing Integrated Performance Planning Managers and Executives.

Collaborating closely with the Performance Business Director and Performance Activation counterparts, the Integrated Performance Planning Director will champion a truly AI audience first planning approach for clients. They will champion the continuous development and maturity of our digital strategies through a test-and-learn, fostering knowledge sharing and best practice documentation across the agency.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific planning skills across multiple platforms.

If you enjoy client relations, planning digital solutions, are a good coordinator and highly-driven in achieving client’s objectives - please put your name forward for the Integrated Digital Planning Director position.

Key Responsibilities

(BRIEFING STAGE):

• Accountable in ensuring all information is delivered by the client in order to build best-in-class Performance media plans.
• Accountable for your team liaising with the Activation department; by extracting data, insights and previous learnings to help create AI audience first Performance planning tactics across platforms such as Paid Search, Paid Social, Programmatic and Retail Media.
• Accountable for the delivery of best-in-class cross-channel media plans, in order to hit our client’s business objectives.
  
  

(STRATEGY & MATURITY):

• Accountable for the delivery of Performance media strategy across all Performance media channels.
• Accountable for the development and progress of Maturity Frameworks across Performance media channels.
  
  

(OPTIMISATION):

• Accountable that “incremental test & learn frameworks” for all clients are created, with clear timings and expected outcomes aligned to client’s business objectives.
  
  

(COMMUNICATION):

• Accountable that communication to clients is clear, in all stages of digital campaign delivery.
• Accountable for the development of workflow tools and processes, between your Integrated Planning and Activation teams.
  
  

(REPORTING):

• Accountable for the delivery of all in and post campaign analyses and reports are delivered to the highest quality.
  
  

(TECH/INNOVATION):

• Accountable for full adoption of the different proprietary and third-party tools within the planning and reporting phases whilst understanding the different strengths & limitations of each.
• Work closely with key Media partners on product developments and account growth opportunities.
• Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing.
  
  

(BENCHMARKING):

• Accountable that benchmarks across all platforms are created, to help inform campaign measurement.
  
  

(DEVELOPMENT):

• Responsibility for the development of the entire Business Unit’s Planning team, with clear split of roles & responsibilities by level.
• Responsibility to create career progression objectives for the Business Unit’s Planning members, communicating a clear vision.
  
  

(NEW BIZ):

• Assist the Business Director and wider business with new business support and submissions when required.
• Accountable that great work is being captured and transformed into award winning case studies.
• Accountable for entering award worthy case studies into the most prestigious awards that the industry has to offer.
  
  

(FINANCE):

• Accountable for financial accuracy through the planning & buying process.
  
  

Skills And Experience

(EXPERIENCE):

• Best-in-class knowledge and experience in creating digital strategy and planning media campaigns across a digital channel. Willingness to learn to activate on platforms across Paid Social, Paid Search, Programmatic and Retail Media.
  
  

(CERTIFICATIONS):

• Ensure certifications across all activation platforms are completed and up-to-date.
  
  

(CLIENT SERVICING):

• Extensive experience of client servicing is a must.
• Strong communication and story-telling skills.
  
  

(LEADERSHIP):

• Track record of line management and team development plans.
• Strong project management skills.
• Efficient working style.
• Someone who knows how to delegate and empower people.
  
  

(TEAMWORK):

• Ability to work collaboratively with internal and external stakeholders across client teams and broader agency.
• Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.
  
  

(VALUES & TRAITS):

• Being an energetic, pioneering, and honest person who leads by example.
• You have strong organisational skills and attention to detail.
• A Performance Mindset.
• Curiosity and ability to embrace change is needed.
  
  

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.