Lead UX Researcher

Manchester, England, United Kingdom

12/11/2024

Who we are

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

The Product Design team at Bally's is responsible for the user experience and user interface of a product. This includes conducting user research to understand the needs and behaviours of the target audience, creating wireframes and prototypes to test and iterate on the design, and working with developers to ensure the final product is intuitive and easy to use. The goal of the team is to create products that provide a seamless and enjoyable experience for the user.

The Lead UX Researcher will be responsible for providing continuous user and data-led research and evidence-based design recommendations to ensure the design and experiences delivered in our products delights our players. You should be the voice of our users and champion their voice in the work we produce.

Working closely with the Director of Product Design, you will continuously review and improve our UXR processes and toolkits, enabling and supporting our Product Designers in conducting their own research and producing UXR artifacts to the high standards that you will set.

So, what will you be doing?

• Provide meaningful insight and evidence-based recommendations for current and future design work
• Deliver high quality design work and prototypes to test with users and illustrate recommendations
• Ensure the research we conduct supports the Business Strategy, Product Vision and the Product Strategy
• Ensure our UXR artifacts and design files are consistently maintained, transparent and consumable
• Collaborate closely with the Director of UX/UI on process improvement and recommendations
• Encourage process feedback with an open mind and a continuous improvement mindset
• Adopt a culture that ensures Bally’s customers are the start and end point with everything we do
• Instill culture and processes that give us constant customer research and feedback data
• knowledge and be a voice for UX and UI
• Deliver high quality presentations of your work to stakeholders at all levels of the business
  
  

And what are we looking for?

• Ability to document user's attitudes, behaviors, and experiences in meaningful ways
• Proven experience in conducting user-based research with a background in UX and UI design
• Experience with user testing and insight platforms such as UserTesting.com, with a strong knowledge of Google Analytics and product hard data
• Ability to interpret complex and voluminous data and findings into simple and actionable outputs
• Expert knowledge of real money gaming products and business mechanics
• Strong organizational and people skills, being able to adapt to situations and people, with excellent communication skills that engage and inspire
• Strong knowledge of UX/UI trends and best practices in the industry and related industries
• Strong understanding of the technology capabilities of the platforms on which our customers use our products
• Strong presentation skills – knowing your audience and how to present in different scenarios
• Have a deep care for quality in your designs and the experiences you provide to our players
  
  

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance
  
  

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.