Market Insights & Analytics Manager

Job Role:

• Market Insights & Analytics Manager, Global. Responsible for delivery and development of critical market insights and competitor intelligence for pladis global team to inform annual plans and strategic decision-making across our brand portfolio.

Key Responsibilities:

• Conduct regular market performance and competitor analysis to help pladis deliver against plans and identify opportunities and threats.
• Support the build and delivery of enterprise wide market insight reporting platforms and associated data & harmonization processes, key focus involving the building of solutions in powerbi
• Support strategy planning cycles, developing and delivering key external consumer and market trends insights
• Manage relationships with external research agencies and ensure data quality.
• Track and analyze marketing campaign performance and marketing ROI measurement programs, recommending optimizations for improvement.
• Stay current on FMCG industry trends and consumer behavior with a key focus on AI developments and next generation marketing performance and analytics platforms

Qualifications:

• Minimum 4-8 years of experience in marketing research or insights, ideally within FMCG.
• Strong analytical skills with proficiency in data analysis tools, with good experience in building solutions in powerbi
• Excellent experience and knowledge working with 3rd part data sets, primarily NIQ, Circana and Kantar
• Excellent communication and presentation skills with the ability to tailor insights for different audiences.
• Strong understanding of ETL data processes and data harmonization projects
• Experience working cross-functionally with marketing, sales, and brand teams.
• A passion for FMCG brands and consumer trends
• Preferably experience working in market insights agency and client side