Marketing and Communication Specialist/Consultant

Watford, England, United Kingdom

12/23/2024

As a Marketing and Communication Specialist/Consultant, you will leverage your expertise, experience, and passion to drive the success of the Global Business Unit Construction, Transportation & Industrial (CT&I GBU). By translating the GBU strategy into impactful and inspiring marketing initiatives, you will create significant customer value, drive revenue, and foster growth.

Your focus will be on planning, executing, structuring, and reporting on strategic marketing initiatives of our financial offerings tailored to OEMs, dealers, and end-users in Europe.

You will collaborate with cross-functional team members and colleagues from various departments, including sales, program management, account management, field marketing, and core marketing functions, to ensure alignment of efforts. The ideal candidate excels in tactical management and operational execution of key projects and initiatives, combined with a creative approach.

Find out more here about how you can unleash your full potential at DLL

Day To Day

• Marketing Strategy and Plan – Implement marketing & content strategies and tactical plans that outline clear commercial targets, priorities, and key success factors to contribute to effective GBU strategy/business plan implementation, realizing the business goals
• New Business Development – Assist in developing prospect research, lead generation initiatives, and new program launches for targeted market segments to support business initiatives in achieving maximum commercial effectiveness.
• Market Research – Coordinate and monitor market research for the GBU to create awareness of market developments and trends, identify business opportunities and threats, and provide necessary information to management.
• Program Performance Improvement – Directly interact with our Global Vendor partners to support the definition, execution, and monitoring of tailored marketing plans, ensuring that financial solutions are an integral part of their sales propositions.
• Customer Experience – Develop and coordinate initiatives to enhance customer experience across different segments and channels acting as a first point of contact for Construction and being more focus on Vendor and Dealer channels.
• Content creation and Campaign Initiatives – Develop, execute, and measure content strategies for targeted segments according to the marketing funnel stage. Manage and execute the marketing content calendar and content library.
• Marketing Automation – Leverage Marketing Automation Platforms for development of customer journeys, segmentation, and marketing campaigns.
• Marketing budget and activity management– Provide input to annual GBU-specific marketing budget and monitor ongoing spend vs. target. Liaise with regions and countries to ensure balance between regional and GBU priorities. Ensure ROI of marketing activities.
• Events Management: Coordinate internal (virtual) meetings and events (like sales meetings, Town Halls, kick-off) and external events (tradeshows, quarterly business reviews, customer meetings) from planning to execution, including proper evaluation
• Collaboration - Being part of CT&I GBU’s marketing team collaborating with regional/ country commercial leaders and marketing members as well as Group Communications and Global Strategic Marketing functions.
  
  

All members enjoy

• Two working days per year volunteering for a local charity.
• Health and Wellness program including healthy food, free health checks, fun health & vitality activities.
• Flexible hours with possibility to work from home
• Career development opportunities: online learning, member development programs.
• Click this link for an overview of all the benefits in your region.
  
  

“We lead the way in meeting the need for flexibility and transparency which our customers increasingly expect”

Essentials

Qualifications and Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 3+ years of experience in financial services or industry specific marketing.
• Excellent communication skills, with the ability to convey complex financial concepts clearly and compellingly.
• Project management skills, with the ability to manage multiple initiatives simultaneously.
• Eager to work with our commercial teams to identify new market opportunities and develop marketing initiatives to generate new leads and profitable business growth
• Collaborative mindset with the ability to work effectively across the (local and global) business unit team and cross-functional departments.
• Consider themselves a self-starter and proactive marketer.
• Desired experience in developing and executing successful B2B marketing strategies.
• Desired expertise in digital marketing tools, such as analytics platforms, website content management systems, marketing automation tools.
  
  

Choose wellbeing

DLL’s wellbeing ambition is to educate, equip and empower members to build connections, manage their mental, emotional, physical and financial wellness and maintain balance between work and the other priorities that make up their lives.

Our Four Wellbeing Categories Are As Follows

• Connection – Build meaningful connections with other DLL members
• Health – Manage mental, emotional and physical health
• Finance – Provide learning opportunities to help members achieve personal financial health
• Lifestyle – Maintain balance between work and life priorities
  
  

These are the things that matter to our members and the wellbeing of our members matters to DLL

Settling in

At DLL, we are many things. We are team members, family members, community member. We are members of society, members of different cultures and nationalities. Members of change. We each have different beliefs, different passions, different viewpoints, talents and interests. We come from different backgrounds, cultures, nationalities and histories.

But for all of our differences, we share one thing in common: each of us are members of DLL.

Our company was founded in the Netherlands. But today we are truly a multinational business. Our unique culture is rooted in higher collaboration, less hierarchy and an honest directness that enable us to integrate, ideate and innovate across country lines.

Many companies say they are European, American, Asian or Australian, at DLL we are all these places and more.

We are a cross-culture collaborative – an interconnected network – that comes together every single day with one goal in mind: Partnering for a better world.

Good To Know

• Deadline for application: January 19th (Due to high volume of applications this requisition may close prior to posted close date)
• The selection process may involve an assessment.
• Applications via email will not be reviewed. Please apply online via our career website.
• DLL’s referral program applies
• For more information, please contact our Talent acquisition partner Pim Meeuwis via pim.meeuwis@dllgroup.com
  
  

DLL appreciates the time you spend applying to our openings. We advise only those who qualify for an interview will be contacted. Hiring subject to successful completion of a background check.

DLL is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If contacted for an employment opportunity, please advise Human Resources if you require accommodation in accordance with our values and all applicable legislation.