Marketing Automation Specialist

London, England, United Kingdom

7/20/2023

We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

Trustpilot is embarking on an exciting global growth journey and is seeking a Marketing Automation Specialist to further the support of our Growth and Regional Marketing teams.

This Role Will Provide Two Critical Elements To Marketing

Trustpilot is growing fast. However, support of this growth is increasingly dependent on the systems and processes.

• Marketing automation configuration and hygiene (keeping on top of our systems, installing confidence in our data and building out sophisticated journeys to support our customers along their customer lifecycle with Trustpilot)
• Be the internal expert when it comes to marketing automation and be accountable for the development and implementation of our marketing automation platform

The Marketing Automation Specialist will work closely with key stakeholders across the commercial organisation to help drive a more effective marketing organisation.This is an engaging and hands-on role, so will suit an individual who is able to prioritse, plan and execute on operational activities.

What You’ll Be Doing

• Work with the Marketing team to build best-in-class performing automation programs (Email, Event, Nurture) that create quality demand efficiently, at scale
• Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration
• Create campaigns to support nurture, scoring, event promotion, and data management
• Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
• Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
• Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
• Key to success in this role will be an ability to manage multiple agendas from the Senior Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing

Who You Are

• Strong experience as a Salesforce Marketing Cloud Developer, Adobe Marketo, HubSpot etc. including hands-on experience with Journey Builder, Email Studio, Automation Studio, Content Builder, and/or Mobile Studio
• Proficiency in AMPscript for customisation and advanced automation within Marketing Cloud
• Solid understanding of marketing automation concepts, strategies, and best practices
• Experience with data integration and APIs, particularly in connecting Salesforce Marketing Cloud with other systems
• Strong analytical and problem-solving skills with the ability to translate business requirements into technical solutions
• Excellent communication and collaboration skills to work effectively with clients and cross-functional teams
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) are highly desirable
• Experience working in a consultancy or client-facing environment is also desirable
• Circa 5 years of experience in marketing automation; must be proficient in Marketing Cloud, Marketo etc. and understand CRM integration (Salesforce CRM preferred)
• Demonstrated experience in marketing automation and inbound/ outbound best practices and interdependencies with other tools (webinar platforms, CRM)
• Excellent communication and desire to improve processes
• Supported highly complex processes and demonstrable ability to understand the framework of campaigns.
• Strong understanding of marketing metrics including analytics and reporting
• Experience in developing and optimizing lead management and campaign management processes with tangible impact on company efficiency
• A hands-on, “can do” attitude, and a drive for outcome focussed performance

We Are

A small but mighty team supporting our global marketing department. The Marketing Operations team is currently based in London and New York and we are growing quickly to support the growing requirements of our Prospect/ Customer Marketing efforts and also develop our Consumer Marketing strategy globally. We are responsible for the day to day management and overall health of our Marketing Technology stack and manage various integrations and deployment of new systems and technologies. We are accountable for the Marketing attribution models, reporting on and building marketing dashboards and supporting our various Marketing stakeholders.

As a team we use Monday to track all incoming tasks and requests from our peers in the Marketing department, this is where we measure success for our quarterly objectives and key results. We aim to build an autonomous culture where trust and accountability sit at the heart of what we do. We trust our team and build strong relationships with one another to ensure each team member has the tools and processes to do their life’s best work.

What’s In It For You

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle to work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• Free breakfast and lunch in the office on Tuesdays and Wednesdays along with extra treats throughout the month — think ice cream carts, chocolate fountains and cocktail/mocktail bars, to name a few
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
• Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!

About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense.

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.