Marketing Content Manager

The Role: Content Marketing Manager

Contract Length: 6 Months

Location: 2 days on-site In Taunton

Must have active BPSS

As the Content Marketing Manager, you will be pivotal in developing and executing content strategies, crafting engaging and impactful content, and producing high-quality brand assets that elevate the organization's global presence.

You will be essential in shaping cohesive and compelling communications across all channels, including the corporate website, social media platforms, events, and speaker engagements. Your contributions will be instrumental in supporting integrated marketing campaigns, thought leadership initiatives, and corporate brand building.

Supporting the Head of Brand and Content in Developing and Executing a Cohesive Content Plan (30%):

• Collaborate with and support the Head of Brand and Content to shape the overarching content strategy, ensuring alignment with organisational goals and marketing objectives.
• Contribute to the planning and ideation process, identifying key themes, formats, and channels to effectively engage target audiences across the customer journey.
• Analyse market trends, customer insights, research, and competitor activities to inform content priorities and opportunities for differentiation and brand activation.
• Provide input on messaging frameworks to maintain brand consistency and enhance integrated marketing campaigns with planned thought leadership and high-value content.
• Coordinate with cross-functional teams, including Campaigns, Digital, and Product Marketing, to ensure the content plan aligns with broader marketing and business strategies.

Delivering Content Production and Execution (70%):

• Manage the end-to-end production of content assets, including blogs, articles, social media posts, videos, infographics, case studies, and whitepapers focusing on crafting impactful content that resonates with target audiences and supports the customer journey—from awareness and education to consideration and purchase.
• Oversee content distribution across owned, earned, and paid channels, ensuring that all outputs are optimised for their respective platforms and audiences.
• Maintain a content calendar, ensuring timely delivery of materials to support marketing campaigns, product launches, and key events.
• Ensure all content aligns with brand guidelines, tone of voice, and messaging standards, delivering high-quality and impactful communications.
• Monitor performance metrics and use data-driven insights to optimise content effectiveness and inform future production.
• Collaborate with internal teams, and our agencies to produce multimedia content, maintaining seamless communication and workflows.
• Support the implementation of marketing campaigns by creating and deploying content that aligns with campaign objectives and target audience needs. Ensure timely and effective execution of content to maximise campaign impact and engagement.
• Partner with the Digital team to enhance online presence, including a corporate website refresh. Create SEO-optimised content to boost authority, rankings, web traffic, and lead generation.