Marketing Director - Segment & Field

The Role

euNetworks is recruiting a Director of Segment & Field Marketing to enable and support our sales organisation and drive revenue growth. You’ll be an important part of the Marketing team with remit and responsibility that requires close cross-functional alignment with our Product, Infrastructure Investment and Commercial teams. You’ll work with our Indirect and Direct sales teams and leaders, building relationships and delivering customer-focused projects with them. This is a great role for a dynamic individual who is likely at Marketing Manager level currently, seeking that next challenge in their career. Experience in sector or infrastructure adjacent sectors such as DC and equipment supplier is important. For the right individual, this is an exciting and fantastic opportunity to deliver great value to our customers.

What you will be doing

Sales Enablement

• Working closely with Sales and Sales Engineering teams and leaders
• Managing the delivery of content, guidance and where appropriate, training for sales to support their campaign workflow, pre-selling and selling focus to customers.
• Enhancing collaboration between Sales, Marketing, Product and other teams for revenue growth
• Where appropriate, extending that enablement to agents and partners

Segment Marketing

• Responsible for developing and executing marketing strategies for specific customer segments – whether that be Finance, Media, Indirect, ERLS, Reseller or Data Centre
• Creating messages and input to value propositions that resonate with each group and clearly deliver euNetworks’ USPs
• Foster cross-functional teamwork for delivery
• Ensure marketing initiatives align with sales goals and capabilities
• Working with partners and in our wider eco-system where it makes sense to deliver our marketing projects
• Fostering marketing relationships within partner and customer organisations

Field Marketing

• Agility to work with local teams and partners in specific geographies as needed with focus on revenue growth in any activity
• Aligned with company, network investment and sales strategies

Campaign Management

• Oversee the planning, execution, and measurement of very focused, simple or sometimes more complex multi-channel marketing campaigns
• Align with Sales, Sales Operations, and Product to deliver
• Collaborate with Marketing and other creatives to deliver impactful marketing assets and campaign related customer journeys.
• Comfort with CRM systems, analytics on performance and refinement to always improve
• Manage KPI’s and evaluate effectiveness alongside our Sales Operations team

Overall you need to ensure that marketing strategies are well-informed, executable, and aligned with overall business goals.

Team structure:

You will be providing guidance and support to our Sales, Product, Infrastructure Investment and Commercial teams.

You will receive guidance and support from our CMO and work alongside our Marketing Manager.

You will report to our CMO.

What do we want from you

• We’d like you to have an understanding of our market, segments and the wider infrastructure eco-system and a curiosity to continually learn and think innovatively, – both for technology and how we do marketing. Experience in this sector is desired.
• 10+ years Marketing experience and qualification, with a proven track record across the key parts of this role. So you’re likely a more senior Marketing Manager today
• You’re analytical and results focused
• Thrive in a fast paced, growth environment, happy to manage and deliver multiple projects at any given time.
• With strong interpersonal and communications skills, able to work well with others at all levels
• Highly organised and dynamic in your working approach
• You can distil business goals from a broad perspective and can interpret these into a clear strategy.
• You can quickly distil down projects, challenges and asks into a focused approach, actionable marketing plans and timely delivery
• Proficiency in marketing automation and CRM platforms e.g. Salesforce and Pardot
• Exceptionally customer focused
• A team player, willing and ready to get involved

If this position is of interest but you don’t think you meet all of the criteria listed, please consider applying still. euNetworks looks to recruit people with the right attitude, potential and ambition and for the right candidate, we will provide further training and support to enable you to develop in the role.