MARKETING EFFECTIVENESS CONSULTANT

WHO WE ARE:

Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose-led, data-driven, founder-run and proudly independent.

Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including Sharps Bedrooms, SunLife, Standard Life, Laithwaites Wine, EMMA, Save the Children, Mind, Guide Dogs, Hovis, Alzheimer’s Society, RNLI and Clearscore.

Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign ‘Best Place to work’ for the last 4 years in a row. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.

THE OPPORTUNITY

As we continue our growth journey. We are on looking to hire for a Marketing Effectiveness Consultant to sit within our Marketing Effectiveness team within Apollo. This opportunity will allow you to utilise your foundational statistical and measurement knowledge to create and interpret insights into commercial value to clients through data-led recommendations.

The opportunity will see you collaborating with clients who are rewarding in nature and receptive to your consultancy, facilitating an environment in which to thrive.

In this role, you will advance your cross-sector knowledge through models, benchmarks, and other trusted Industry experts who can support you in becoming a trusted individual who can help guide clients to make better decisions that have meaningful outcomes.

WHO IS APOLLO:

Apollo are a team of 25 like-minded data-driven individuals, who have various engineering, analytics and advanced measurement and re-attribution capabilities, meaning learning different techniques and approaches are regular occurrences, which only helps accelerate an individual’s consultancy experience.

They are the main point of measurement contact for our Client Planning teams, supporting clients across charity/not for profit, financial services, and consumer, amongst many other rewarding clients.

The career progression is built around either two forms of direction: consultancy experience (Client engagement, framework design, and delivering high-quality and valued insight packs) or technical advancement—adopting different techniques to achieve the best possible analytical outcomes.

We are IPA effectiveness accredited from 2021 and we have just been awarded through till 2025. Because of our effects and advancements in the measurement and analytical space. We lead the way in delivering best in class results for our client set.

WHAT YOU’LL BE DOING:

You will be leading & supporting end-to-end Marketing Mix Modelling/econometrics projects, from initial data collection to model development, as well as insights generation/outputs and data storytelling. Aswell as quality control of analytics produced within the team to ensure robustness and validity.

The Consultant is expected to develop expertise in the sector and be a go-to person for clients and junior colleagues in terms of model outputs and capabilities. And also be responsible for development of client presentation material alongside the senior team.

You will work alongside and coach the junior members to your current high standards. Along with being able to Innovate, develop and streamline the automated modelling process – working closely with the in-house engineering teams to make your plans a reality.

The team were also recently awarded a double IPA gold win for its advanced measurement approach on Laithwaites – this role will help roll out these best practices to a wider client set

• Largely working across a rewarding charity/not-for-profit space, building multiple models to across both donations and service usage parts of the organization. Modelling efforts highly rewarding vs. other sectors modelling is typically deployed across.
• Ample opportunities to present work/insights directly day-to-day teams and senior board members on both non-media and media performance.
• Educating clients on what Marketing Mixed Modelling is and using Apollo to help embed it into daily practice to look at model results
• Working with the client planners in MLG to help drive the data driven success
• High levels of engagement from client-set, charities particularly vocal on how modelling has helped with planning that other platforms have struggled with. Adding to job satisfaction.

ESSENTIAL SKILLS

• Hands-on experience with delivering media measurement and effectiveness projects using Marketing Mix Modelling (MMM)/ econometrics techniques.
• Demonstrate analytical principles, problem-solving skills and a strong attention to detail.
• Solid experience in handling and analysing data using a range of tools/approaches to provide the best response to clients’ challenges.
• Conceptual knowledge of different lifecycle stages of project delivery
• Significant working knowledge of Microsoft Excel and PowerPoint and presentation skills.
• Comfortable working independently on analytical tasks and as part of a team.
• A passion for marketing and/or measurement and how analytics can be used to solve client challenges through insights.

DESIRABLE SKILLS

• Bachelor’s degree in a numerate subject (mathematics, economics, data science etc.)
• Experience in modelling & marketing, media or business planning environment.
• A team player, willing to contribute and integrate with the existing team and skills sets (consultants, engineers, media planners, buying teams and other vertical specialists).
• Able to use a range of data visualisation tools (e.g. Tableau, PowerBI), querying languages (SQL) and statistical packages (i.e. Python)

WHAT TO EXPECT FROM US:

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.

On top of that, we offer extra incentives which make life at Medialab even more rewarding:

• 25 days holiday, (including office closure between Christmas and New Year)
• Birthday day off
• Mental Health Awareness Day off
• Holiday buying scheme
• Hybrid working between office and home.
• Flexi-hours
• Work abroad scheme.
• Private Medical Insurance
• Health Cash Plan
• Life Assurance
• Discounted Gym Membership
• Retail discounts
• Quarterly reviews to enhance career progression.
• Continuous professional development and training - CPD Platinum accreditation by the IPA
• Internal mentoring programme
• Membership to Bloom and bespoke mentorship for female talent
• A long weekend/week away at Medialab’s expense for long service
• Charity volunteering days fully paid.
• Free access to Health and Wellbeing Apps.
• Free professional counselling.Access to Mental Health Allies (1 in 15 employees are trained in Mental Health First Aid).
• Enhanced parental leave pay for new parents
• Virtual Dentist