Marketing Executive, ULI Europe

London, England, United Kingdom

12/20/2024

About Uli Europe

ULI, the Urban Land Institute, is a non-profit research and education organisation supported by its members. Founded in 1936, we now have over 48,000 members worldwide. ULI has been active in Europe since the early 1990s and today we have over 5,000 members.

Members, both individual and corporate, represent all disciplines active in real estate and urban development from public and private sectors, including architects, developers, investors, and urban planners.

ULI’s mission is to shape the future of the built environment for transformative impact in communities worldwide, delivered through a wide variety of events , awards , and thought leadership . Read more about our Mission Priorities .

Position Summary

ULI is seeking a Digital Marketing Associate to support and advance marketing efforts across Europe. This role requires creativity, strong organisational skills, and the ability to collaborate across diverse teams. You will play a key part in planning, delivering and optimising marketing activities, with a focus on creating content, managing campaigns and engaging members across our European National Councils.

This hybrid role combines strategic planning, hands-on execution and performance analysis, ensuring a smooth and cohesive member experience while achieving measurable campaign successes.

The candidate should be:

• Passionate about digital marketing and its potential as a business driver
• A natural storyteller motivated by writing impactful content
• Curious about how marketing tools and tactics can elevate engagement and visibility
• Driven by a passion for implementing marketing governance and promoting best practices across digital channels
• Enjoy working with colleagues in a collaborative and supportive way
• Have an interest in learning about the built environment and the critical issues that face it
  
  

Key responsibilities:

• Content creation and management
• Plan and create high-quality, engaging content tailored to European National Council audiences
• Support the National Councils to develop impactful email and social media campaigns, ensuring alignment with ULI’s tone of voice
• Experiment with new content formats and assess their effectiveness
• Campaign execution and optimisation
• Manage day-to-day marketing activities, including LinkedIn and other social media platforms
• Analyse performance data to identify growth opportunities and improve engagement
• Track, report, and log all campaign activities to provide actionable insights for stakeholders
• Stakeholder engagement
• Act as a liaison between Europe-wide initiatives and National Councils, ensuring cohesive messaging and activity
• Build strong relationships with internal teams and external partners
• Stay informed of industry trends to introduce fresh, innovative ideas
  
  

We are looking for someone who is:

• Experienced in digital marketing, including social media (strong knowledge of LinkedIn required), content marketing, email marketing and campaign analysis
• Familiar with tools like Adobe Photoshop CC, Canva, and marketing analytics platforms
• Skilled in writing and editing content that aligns with an organisation’s tone of voice
• Analytical, with a track record of using data to inform and improve campaign performance
• A personable, excellent communicator who is accustomed to working as part of a team in a collaborative way
• Organised, agile and adaptable, with the ability to manage multiple projects simultaneously and prioritise workstreams according to business requirements
  
  

Additional ideal characteristics, but not required:

• Previous experience in a membership organisation and/or the real estate sector
• Fluency in a second European language
  
  

Benefits

• Private medical and life insurance
• 5% employer contributions to workplace pensions
• Career development opportunities, including U-Time and LinkedIn Learning
• Access to WeCare and Cycle Scheme
  
  

This role requires a minimum of four days per week in our London office.

APPLICATION INSTRUCTIONS

To apply, please click APPLY below and submit your CV and a cover letter.

ULI is an equal-opportunity employer. We encourage all qualified applicants to apply, regardless of protected characteristics. If you require reasonable adjustments during the recruitment process, please let us know.