Mitchells & Butlers PLC

Marketing Manager

Location
Birmingham, England, United Kingdom
Posted At
12/20/2024
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Description

Marketing Manager -Toby Carvery

12 month FTC Position



Are you a passionate, curious, and creative marketer with a passion for shaping market leading brands?. With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!




We are really excited to offer this 12 month fixed term opportunity as a Marketing Manager for our Toby Carvery brand within our Restaurants division. This iconic brand is going from strength to strength and as a result we are looking for an ambitious marketeer who can further develop and shape the future of this market leading brand in it’s 40th year of trading.



As Marketing Manager, you are the Brand Guardian and leader of a cross functional team, leading the ambition of the brand; developing and delivering the proposition through all brand touch points and above all, creating a memorable experience for our guests. Your role will require you to work with leading agencies in both creative campaigns and digital marketing channels. As Toby Carvery Brand Marketing Manager, you would be joining a vibrant and innovative wider Restaurants Marketing community.



The role is fast paced, varied and requires an individual with ambition and determination, coupled with exemplary stakeholder management skills to drive this iconic brand further forward. Working in a mobile role, you will report into the Head of Brand Marketing for Restaurants.




You’ll be well rewarded…



  • Love eating out? You’ll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or a Sunday roast at Browns Brasserie & Bar we’ve got you covered
  • Mobile working: the flexibility to work from home, the office or one of our sites
  • Company Car or Car Allowance
  • Private Healthcare Scheme – to keep you safe and secure



On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts, there's also a free employee helpline- to support you with whatever life throws at you.


The Opportunity – Marketing Manager



Your responsibilities would include:


  • Creatively evaluating consumer trends, market conditions, competitor information and implementing marketing strategy accordingly
  • Leading the brand offer development of food, drink, and design
  • Leading the execution and emotional delivery of the brand guest experience
  • Developing and executing marketing communication plans
  • Driving profit, volume and market share objectives in line with company ambition
  • Working with the wider Restaurants Marketing Team on digital and social strategy, partnerships and ATL media campaigns and cross brand projects
  • Ownership of the brand budget




What you’ll need to bring to the Marketing Manager role:



  • Demonstrable experience of 3years + experience in a Marketing role of an equivalent nature
  • Experience of managing multiple projects at pace whilst having a strong eye for detail
  • Passion for food and drink, with experience of delivering a branded food offer
  • Demonstrable track record on delivering consumer engagement and influencing stakeholders
  • A strategic and commercial attitude to sales and marketing
  • Creative and dynamic
  • Self-starter, with a passion, drive and a can-do attitude




*Please note this is a mobile role that will require regular travel to the Midlands as well as site visits around the country.


Closing Date - Monday 6th January 2025

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