Marketing Manager- Demand Generation and Campaigns - 12 month fixed term contract

Cambridge, England, United Kingdom

12/18/2024

Job ID 2024-13213 Date posted 18/12/2024 Location Cambridge, United Kingdom Category Marketing & Communication

Job Overview

We are looking for the next member of our Demand Generation team. Arm technology is everywhere, and we’re looking for someone who can perpetuate that demand, particularly for Arm’s smartphone technology. It's an outstanding opportunity to be connected to many different teams across Arm and build upon our success with fresh marketing programs!

Responsibilities

This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm’s mobile computing business. Responsibilities include

• Build and deliver the campaign strategy with digital and offline marketing programs for the smartphone market in the China region.
• Work with product marketing, the Line of Business (LoB) and sales teams located in China, UK and US to grow Arm’s awareness in China, with the aim of reaching end users, including consumers with the most resonating message.
• Collaborate with in-house media team and external agencies to ensure we’re using the best channels to reach our audience.
• Work with internal and external creative and content teams to deliver outstanding assets that engage our target audiences.
• Utilise the analytics team to improve activities based on data insights.
  
  

Required Experience

You should have previous marketing experience with technical audiences, or B2B products. Additionally

• Be passionate about technology, particularly mobile computing, smartphones and AI.
• Experience with leading product launch campaigns, brand campaigns and event campaigns, specifically for China markets. Implement campaign plans at pace and be comfortable influencing other teams across the business and driving consensus.
• A strategic problem solver who can prioritize inputs from various perspectives to build an impactful plan. Run multiple projects gracefully, balancing contending priorities.
• Be analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvements. Have a deep understanding of digital, social media, and marketing automation platforms like Adobe Analytics.
• Strong communication and presentation skills.
  
  

“Nice To Have” Skills And Experience

• Proficient in English and Mandarin.
• Experience leading and developing other people.
• Worked with/for smartphone manufacturers based in China.
• Experience working with partner marketing teams
• Good understanding of general technology trends and industry segments.
  
  

In Return

This is a your chance to shape the future of technology that impacts our daily lives. You will be inspired by the breadth of Arm technology and the difference you can make through your campaigns. Are you ready to join us?

Accommodations at Arm

At Arm, we want our people to Do Great Things. If you need support or an accommodation to Be Your Brilliant Self during the recruitment process, please email

Hybrid Working at Arm

Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.

Equal Opportunities at Arm

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.