Marketing Specialist / Specialiste - Marketing

Southampton, England, United Kingdom

1/10/2025

Key Responsibilities

Under the supervision of the Regional Marketing Manager EMEA

Know your markets, your buyers, your competition, your sales cycle

Be the Marketing Go-to person for all requests coming from the EMEA Sales teams

Get a goodunderstanding of EXFO’s products and solutions and adapt positioning and messaging regionally to differentiate EXFO in the market

Receive, qualify, filter and respond to all ad-hoc Marketing requests from the region, including direct Sales and partners

Equip and train the sales organization as well as distribution partners with content and tools that support the sales process across the buyer’s journey

Support regional events in coordination with Marketing Managers and Events team

Work hand-in-hand with digital marketing experts, events planners, corporate communication and public relations team, as well as EXFO’s internal marketing agency (writers, designers) to deliver creative regional campaigns and collaterals

Work hand-in-hand with regional Marketing Manager to track the performance of your campaigns to optimize mix, content and tactics and ensure objectives are met or exceeded

Share insights and results with Marketing, Sales and Products to inform strategy and iterate

Requirements

Good knowledge of the Marketing mix

Able to handle marketing requests for support, collaterals creation, event management with autonomy and initiative

Creative capabilities for handling requests and leveraging AI-tools to boost efficiency and relevancy

Competencies Requirements

Can-do attitude and go-getter profile, team player, ability to suggest innovative and creative solutions and to implement them

Data literacy, analytical skills with the ability to think and execute both strategically and creatively

Good written & oral communication skills

Agile mindset

Demonstrated ability to collaborate in a matrixed environment and manage ambiguity

Academic

Education: Bachelor or Master Degree in Marketing

Work experience: Minimum of 2 years in a B2B Marketing role, experience in Telco/IP/Tech industry a plus

Linguistic Requirements: Fluent English. Another European language a plus.