Marketing Technology Manager - Measurement

London, England, United Kingdom

11/26/2024

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

plays an integral role within the Measurements, Manager - Marketing

You will work with industry-leading media buying and attribution platforms (which are managed in-house), supporting multi-channel marketing campaigns across search, social, display, mobile, CTV, affiliate, etc.

You will support the reporting infrastructure that enables the measurement of paid marketing efforts in the EMEA and APAC regions. This is a cross-functional role that requires managing workflows across internal and external teams, ranging from internal marketing strategy/digital media buying teams, finance and external ad agency teams.

Your Role Accountabilities…

Reporting Data Feed Implementation & Monitoring

• Set-up campaign reporting feeds to support measurement of global marketing campaigns.
• Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
• Respond to analytics teams' troubleshooting requests.
• Take direction from the MarTech leadership to identify enhancements to streamline reporting feeds and monitoring workflows.
  
  

Cross-Functional Communication

• Connect regularly with subscriber acquisition strategy leads to understand measurement needs and communicate capabilities.
• Liaise with major advertising partners (Google, Facebook, TikTok, etc.) to identify new measurement features.
• Manage external brand agencies to ensure best practices regarding taxonomy and spend entry are followed.
  
  

Spend Reporting Workflows

• Coordinate with Finance to confirm billing spend alignment.
• Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
• Ensure ad platform partners provide timely reports.
  
  

Taxonomy and Spend Remediation

• Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to taxonomy errors in digital and offline files.
• Work with acquisition teams to correct taxonomy issues in digital ad platforms.
• Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
• Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.
  
  

Qualifications & Experience

• Strong experience in marketing technology or paid marketing data reporting operations.
• Experience automating the aggregation of disparate data.
• Must have strong written and oral communication skills.
• Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)
• Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams)
  
  

What’s Nice To Have

• Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred.
• Ad agency experience/familiarity with media planning, execution, and measurement is a plus.
• Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus.
• Proficiency in SQL for data profiling and validation
• Knowledge of Python for automating workflows
  
  

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.