Media Specialist, Partnerships

Location: Nottingham, London or Manchester

Contract: Permanent

Recruitment Partner: Frankie McCallister-Lyas

Overview:

Welcome to the Boots Media Team – an exciting team at the heart of Boots UK’s growth plans. As customers are changing, so are we! We’re focusing on really understanding our customers’ needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

The Media Specialist role is to support the delivery of effective communication our commercial partnerships and core media channels. The Media Specialist helps translate commercial and marketing objectives into communication briefs; they work closely with our partnership and media agency and key internal stakeholders to ensure that the partnership campaigns are insight & data based. The Media Specialist also contributes to the performance reporting for the partnership campaigns and updates stakeholders accordingly.

The Media Specialist will work closely with the wider Media Planning and Marketing Specialists to implement and optimize the partnership campaigns and media plan across each of the Boots business units – health, beauty and GM. Focussed on the customer and a desire to deliver the key Marketing KPI’s of: Value perception / Brand affinity / New, to drive business growth.

Key Responsibilities:

• Planning and delivery of partnership campaigns against commercial and marketing objectives.

• Ensure the partnership and media plans are based on insight, customer journeys, performance data and analytics.

• Ensures martech supports the delivery of effective partnership campaigns; works closely with data science and AI teams to use mass personalization across channels.

• Works with internal and external stakeholders to measure and report on campaign & channel performance within the partnerships; ensures KPIs are in place for all activities.

• Works closely with the creative and content teams to ensure partnership and media assets are optimized across channels

What you’ll need to have:

• Demonstrable expertise in partnerships and/or paid media platforms and how you deliver demonstrable performance for the business

• 2 years’ experience in media advertising, client or agency side working on retail and/or consumer businesses.

• Experience of working closely with partnership and/or media agencies – planners and buyers; experience of working in close collaboration with creative and content teams.

• Understands how to incorporate customer insight and journeys with analytics to drive results.

• Proficiency in key martech tools, including GA, Coremetrics (or similar); understanding of performance tracking including econometric and MTA.

• Strong verbal and written communication, robust interaction with internal stakeholders and other members of the team.

• Ability to work at pace and deliver agility in response to business needs

• Works well with others and actively contributes towards team objectives

• Working under pressure, flexible, positive and focused during times of change

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.#

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

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