Omnichannel Experience Partner

Omnichannel Experience Partner

About Astellas:

At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

The Opportunity:

As the Omnichannel Experience Partner for Strategic Brand Marketing (SBM), you are at the forefront of driving digital transformation across global SBM brand teams. Your mission is to seamlessly embed omnichannel strategies and capabilities into brand plans, ensuring alignment with global standards and local affiliate needs.

In this role, you empower and upskill global brand teams while co-creating impactful content and campaigns tailored to resonate locally and globally. Additionally, you act as the voice of SBM, influencing future operational models to elevate customer engagement and deliver exceptional experiences worldwide.

Your responsibilities also include fostering strong partnerships with OSO global teams, prioritizing SBM brand objectives, and steering strategic initiatives that shape the future of global brand marketing.

You will be part of an inclusive team that works to develop innovative therapies for patients.

Hybrid Working:

At Astellas, we recognise that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Key Activities for this role:

• Accountable for successfully interfacing and integrating within designated SBM brand teams, ensuring robust advisory support is provided to optimize customer engagement and experience.
• Responsible for embracing digital transformation as a subject matter expert, adding value by coaching, upskilling, and advising global teams on practical strategies to deliver a seamless customer experience.
• Represent business needs, use cases, challenges, and feedback to support the ongoing evolution of omnichannel transformation ambitions and agendas.
• Guide teams through new processes, tools, and platforms, ensuring the adoption of optimized operational models and evolving ways of working.
• Understand the strategic needs of the broader global commercial business and partner with Online-to-Store-to-Online (OSO) peer leaders to foster collaboration and drive solution-focused ideation.
• Proactively identify and suggest opportunities for process improvements, cost efficiencies, and other enhancements within OSO.

Essential Knowledge & Experience:

• Significant expertise in content strategy, operations, and brand marketing, ideally encompassing digital strategy, digital marketing, and multi-channel content delivery roles.
• Awareness of emerging innovations in content strategy, including modular content approaches and other forward-looking developments in content and operations.
• Proven people leadership skills with experience managing virtual teams.
• Strong communication and presentation skills, with the ability to influence and collaborate with senior leaders and other key stakeholders.
• Demonstrated ability to lead and manage multiple project-based initiatives simultaneously, handling varying levels of complexity and maturity.

Education/Qualifications:

• MS Degree or equivalent.

Additional Information:

• This is a permanent, full-time position.
• Position is located in Addlestone, UK.
• This position follows our hybrid working model. Role requires a blend of home and a minimum of 1 day per month in our UK office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.

What We Offer:

• A challenging and diversified job in an international setting.
• Opportunity and support for continuous development.
• Inspiring work climate.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.