Paid Media Executive

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

This is a truly unique opportunity to work across multiple brands, all with differing challenges and objectives. You’ll be within a group role, looking after a portfolio of brands. However, unlike other roles, your success is as driven by your soft skills as by your technical skills. Success in this role is reliant on integrating with key stakeholders within across the likes of brand, creative and insight functions. This is an amazing opportunity for someone wanting to come in and learn cross channel paid digital marketing. You’ll be given the opportunity to understand full workflows and implementation both internally and through agency partners.

WHAT DOES THIS ROLE DO?

• Working with the Paid Media Manager to deliver a best in class and innovative audience led paid digital roadmap, aligned to our the ambitions of our portfolio of brands.
• Work with brand teams to understand creative goals and long term ambitions, translating them into creative briefs for digital channels
• This is a highly communicative role and requires touch points across many teams in the business, so great stakeholder management is a must! We operate by overcommunicating so we spot the opportunities to over deliver.
• You’ll be quickly thrust into the world of retail trade, working with the ecommerce team as a key partner under a healthy tension to hit a shared number. In time you’ll be expected to present in weekly trade and lead on trade comms.
• As well as the need to communicate internally, this role works daily with our media agency and they’ll rely on you for on the spot sign off and decision making across our investments
• Report back on paid digital marketing performance and work with the marketing agency to ensure that actions are being taken accordingly
• Work with the agencies to maintain and deliver the roadmap, maximising return and managing internal stakeholders to make them aware of the longer term ambitions of in-channel tests
• Collaborate with internal stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment on experiments taking place
• As communication is so important you may be asked to come into the office up to 4 days a week on occasion, with 3 being a consistent requirement for the role. Alongside this, the role will involve quarterly travel between offices to attend key meetings.

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self starter. This could be through blazing your own path already in your career, through to someone who is just starting out and taking initiative to learn as much as possible.
• It’s vital you’re a good communicator and want to build relationships across the business, alongside this, if you’re organised, you’ll thrive
• We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self learning or previous placements

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.