Paid Media Manager

Location: Bristol, hybrid (3 days in, 2 days from home)

Job Type: Permanent position, full time

About Hybrid: Hybrid is a multi-award winning high-growth global media agency with offices in Bristol, Philadelphia, Kuala Lumpur, Kathmandu, and Sydney. We specialise in providing world-class media, creative, content, and research services to leading Higher Education institutions globally. Our deep understanding of demographic behavior, coupled with our expertise in media and creativity, allows us to create customised advertising solutions that capture attention and turn insights into action for our clients.

Why Join Us?

• Be a key hire within our Digital team.
• Advise on digital advertising solutions for esteemed Higher Education clients worldwide.
• Play a pivotal role in shaping the educational future of students as part of a globally active company.
• Unlock unmatched career progression opportunities and gain exposure in areas you’re eager to develop. Ready to make an impact? Apply below now!

The Opportunity: You’ll take the lead in optimising paid search, social, and programmatic campaigns. Managing large-scale campaigns across all 3 areas for our esteemed Higher Education clients.

Whether you’re an all-rounder or a specialist, we’re open to your expertise. And here’s the exciting twist: if you’re keen on client-facing interactions, that opportunity awaits you too!

The Day-to-day:

Campaign Strategy and Execution

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
• Collaborate cross-departmentally to align campaign strategies with overall marketing goals.
• Provide detailed client reports and ongoing actionable insights into campaign performance.

Paid Media Channels

• Utilize Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.
• Manage campaigns across meta channels, including Snapchat, TikTok, and DV360.
• Oversee day-to-day execution of paid media activities.

Budget Management

• Manage the overall budget for paid media initiatives.
• Conduct in-depth keyword research, ad grouping, and audience targeting.

Industry Knowledge

• Stay informed about industry best practices and new technologies.

Experience:

• Prior experience in a Paid Media Manager role, or a Senior Paid Media Executive with a few years experience ready to take the next step up!
• Technical knowledge and experience with paid social campaigns on Meta Ads. We also use LinkedIn Ads, TikTok Ads Manager, Snap chat & YouTube, so any exposure in these fields would also be highly desired.
• Tracking and reporting experience with Google Analytics and Google Tag Manager.
• Good communication skills - comfortable presenting to clients, colleagues and large groups
• Experience working in an agency environment is preferable but not essential.
• Experience running activity across Programmatic networks not essential but preferred.

Benefits:

• £25 monthly contribution to your physical health costs (e.g. gym membership).
• Paid training for career accreditations.
• Internal mobility options and established career paths.
• Team rewards, incentives (early Friday finish) & away days.
• Friday drinks, office away days and Summer/Winter Parties (we love a get together!)
• Free fruit and a free weekly breakfast on Wednesdays.
• Hybrid working in Bristol

Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.