Paid Performance Platformer (retail media)

London, England, United Kingdom

11/26/2024

Paid Performance Executive

If The Following Job Looks Good To You, Submit Your CV And Answer The Following Questions (within One Document) In Your Application

• Why did you choose to apply for this role? 
• What skills and interests do you think you can bring to the role? 
• We would love to find out more about you and your future ambitions. Describe to us how taking part in this programme would benefit and impact your future goals.
  
  

About Havas Media

At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context.

About Havas Paid Performance

Havas Paid Performance is our specialist activation team spanning PPC, Affiliates, Amazon and Retail Media. In Paid Performance, we service clients across the Network, acting as a central management function for all Havas brands, including Havas Media, Havas Entertainment and Havas Market. Our set up:

• 600+ team in 41 markets globally
• 50+ team in the UK – spanning London, Manchester, and Leeds
  
  

The Paid Performance Executive Should Have These Skills

• Proficiency in MS PowerPoint, Word, and Excel.
• Interest in, and understanding of, digital media.
• Good numeracy skills and comfortable working in spreadsheets.
• Excellent time-management skills and the ability to prioritise workload.
• Ability to work under pressure and fastidious attention to detail.
• A strong written and verbal communicator.
• A high energy, positive, can-do person who is always looking for ways to improve what we do.
• A hunger to learn.
  
  

On The 6 Month Programme, You’ll

• Work with two of the most recognisable brands in the world - one in the FMCG sector and one in electronics. PPC & Retail Media are a critical channel for both of these businesses, so there are multi-million pound budgets you will be helping to manage to effectively deliver against ambitious growth targets.
• Support with analysis, campaign implementation, optimisation, delivery, and evaluation of PPC & Retail Media campaigns.
• Along with your line manager and the senior executive in the team, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for this client.
• Havas will provide all the training and support you will need to succeed in this role and will map out a clear development path for you when you join the team.
• Create and manage PPC campaigns to effectively deliver client objectives and targets.
• Ad copy creation, development, testing, optimisation, automation, and personalisation.
• Optimisation campaigns across multiple formats, including search, Performance Max, and Retail Media.
• Deliver against PPC best practice on your clients, specifically, improving the quality of campaign delivery, innovation, and automation.
• Manage daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets.
• Use search and bid management tools to manage and optimise campaigns.
• Implement tracking requirements across paid performance campaigns.
• Support in the development forecasting and testing plans for clients.
• Put forward innovative test ideas to drive performance improvements.
• Monitor and analyse campaigns to deliver rich insight to clients and drive optimisation.
• Report on a weekly, monthly, and quarterly basis.
• In time and following training, attending client calls/meetings to discuss performance.
• Monitor and analyse competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
• Nurture and grow strong relationships with relevant day to day client stakeholders.
• Be comfortable reporting any concerns with management if you believe escalation is required.
• Keep up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge.
  
  

Benefits

On the Platform programme, you'll benefit from:

• Dedicated Buddy
• Introductions and breakfasts with Senior Leaders
• Pastoral Support
• Free breakfast in the office
• Wellbeing and mental health support
• Yulife - wellbeing app
• Employee assistance programme
  
  

Training and Development sessions

• Communication
• Productivity
• Goal Setting and Objectives
• Career Development
• Diversity, Equity & Inclusion
• Networking
• CV & LinkedIn
• Industry Insight sessions
• Group Project
  
  

We work in a hybrid working model – in office and remotely

Office Location: 3 Pancras Square, London N1C 4AG