Paid Social Account Exec

London, England, United Kingdom

12/19/2024

The Social Account Executive

Client Context:

Our client are within the entertainment sector, and rapidly growing. Our client is heavily focused on brand building with presence across all digital channels along with print and trade press.

Role Context:

You will work as part of an ambitious team to run the critical support duties of our clients advertising social campaigns. A key role in ensuring operational excellence, and delivering the critical foundations for marketing success. You will also be involved in the managing of client day to day activity and reporting on success metrics as well as supporting the senior team in understanding the wider market and competitors and how this affects our business outcomes. An exciting entry into the world of digital media and a real linchpin role supporting your team in delivering business critical outcomes.

Key Responsibilities:

• Learn the role of Paid Social as a channel within the wider Digital and Marketing Mix
• Learn how Paid Social campaigns are set up, tracked and measured
• Setup and run paid media advertising across key social platforms
• Participate in training programs on best Paid Social media practise
• Understand what your client’s KPIs are and how to monitor these
• Understand how Paid Social metrics interrelate and can influence each other
• Complete daily budget and performance checks to ensure campaigns are running on target
• Understand the Paid Social optimisation techniques and implement accordingly to improve performance i.e. audiences, creatives, bidding etc
• Contribute to materials required for regular internal or client meetings
• Prepare client reports and analyse campaign results to develop actionable insights
• Understand the approach to preparing a media plan in response to a client’s brief
• Complete the Meta Blueprint accreditations & other channel certifications
• Support on finance and payroll requirements
  
  

About you:

The successful candidate will be responsible for day-to-day client support, and this person is comfortable working within a team and by themselves, they must be proactive and show a desire for client excellence, whilst having a personal ambition to excel in a high pace environment.

Ideally you would have a broader sense of advertising, how it can drive business outcomes, or experience running campaigns yourself.

It’s essential that you have:

• A basic understanding of digital marketing in general..
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
• Excellent verbal and written communication skills.
• A desire to develop presentation skills.
• Moderate excel skills. You must have the ability to use Vlookups and Pivot Tables.
• Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads.
• Positive attitude & enthusiasm
• Analytically minded with the ability to interpret data and identify trends
• Eager to improve knowledge and skills through continuous training
• Highly organised, with strong attention to detail and time management skills
  
  

About Wavemaker:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons. 

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses. 

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

• deep knowledge of our clients’ business 
• the confidence to challenge what’s gone before 
• the support to go further than we thought possible.
  
  

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK. 

We are an equal opportunities employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.



www.wavemakerglobal.com