Performance Marketing Analyst

Leicester, England, United Kingdom

10/18/2024

Job Title: Performance Marketing Analyst

Reporting to: Marketing Manager

Location: Rearsby, Leicester

Position Type: 35 hours per week

Hybrid

Overview

About Qdos

A wholly owned subsidiary of Tokio Marine HCC, Qdos are a business insurance and employment status specialist dedicated to the self-employed. Our purpose is to make business insurance and tax compliance easy to understand and to provide peace of mind to contractors and freelancers. Founded in 1988 as a small tax consultancy, today Qdos offers a range of products and services tailored to the needs of self-employed individuals and small businesses, including IR35 insurance, professional indemnity insurance, and public liability insurance.

Why Tokio Marine HCC?

Standing still is not an option in the current world of Insurance. TMHCC are one of the world’s leading Specialty Insurers. With deep expertise in our chosen lines of business, our unparalleled track record and a solid balance sheet, TMHCC evaluates and manages risk like no one else in the industry. Looking beyond profit, empowering our people and delivering on our commitments are at the core of our customer values, and so is a desire to grow and provide creative and innovative solutions to our clients.

Job Purpose

Qdos Contractor is seeking a passionate and enthusiastic Marketing Performance Executive to join our growing team and help shape our future growth strategy.

In this role you will manage reporting and analysis initiatives. You'll become the company's data guru, empowering the team with insightful dashboards, ad-hoc reports, and actionable recommendations to fuel growth and optimise marketing activity.

Key Responsibilities

Performance Tracking and Optimisation

• Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis
• Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy
• Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion
  
  

Audience Segmentation

• Segment customer and prospect data to better understand customer behaviour and preferences
• Develop personas and audience profiles to guide targeted marketing efforts
  
  

Data Visualisation

• Use data visualisation tools to present data in a clear and actionable manner
• Translate complex data into easy-to-understand visuals for non-technical stakeholders
  
  

CRM

• Collect, analyse, and interpret marketing data to identify trends, patterns, and opportunities for optimisation
• Use statistical and analytical tools to extract insights from large datasets
• Communicate complex data findings in a clear and understandable manner and recommend actionable insight
  
  

Skills And Experience Specification

• Proficient in Google Analytics (GA4) in an e-commerce context
• Confident using Tag Manager and Looker Studio
• Experience with CRM software management
• Experience with automated marketing tools
• Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
• A proven ability to collaborate and liaise effectively with diverse stakeholders.
• Expertise with marketing analytics tools and platforms.
• Strong attention to detail and exceptional organisational skills.
• Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.
  
  

What We Offer

The Tokio Marine HCC Group of Companies offers a competitive salary and employee benefit package. We are a successful, dynamic organization experiencing rapid growth and are seeking energetic and confident individuals to join our team of professionals. The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit www.tmhcc.com for more information about our companies.

The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit www.tmhcc.com for more information about our companies.