PR Assistant

Position:

As PR Assistant you will provide essential support to the PR team in their day-to-day operations, assisting with media outreach, sample coordination, events, and digital initiatives across Liberty Retail’s beauty, fashion, and interiors categories. Reporting to the PR & Communications Lead, the role is focused on helping to raise Liberty’s brand profile while gaining hands-on experience in a fast-paced PR environment.

Main Responsibilities:

• Provide day-to-day support to the PR team in executing Liberty Retail’s UK PR activities.
• Assist with media and influencer outreach, including responding to enquiries, sending press releases, coordinating sample send-outs, and supporting press and influencer events.
• Help secure media coverage across print, digital, and social platforms by assisting with pitching stories and building relationships with journalists and influencers.
• Draft press materials such as media alerts, newsletters, and event invitations.
• Coordinate sample loans and product send-outs, ensuring smooth tracking and organisation.
• Assist in maintaining relationships with journalists and influencers across fashion, beauty, and lifestyle sectors.
• Support event planning, logistics, and on-site coordination for press and influencer events.
• Stay updated on emerging social media trends, including Instagram and TikTok, as well as competitor activity.
• Help monitor and track press coverage, influencer activity, and PR campaign performance as well as build impact reports.
• Provide administrative support to the PR & Communications team, including maintaining databases and assisting with vendor relationships.

Skills & Qualifications:

• Strong organisational skills with a detail-oriented and professional approach to tasks.
• A proactive attitude, with the ability to multitask and prioritise effectively.
• Strong written and verbal communication skills.
• Interest in media, fashion, beauty, and lifestyle trends, with a willingness to learn and grow within the PR field.
• Proficient using Microsoft Office programs (PowerPoint, Excel, Word, Outlook). Experience with media monitoring software is a bonus.
• A team player with a collaborative mindset and a positive attitude.
• Previous internship or work experience in PR, marketing, or communications is desirable but not essential.

This role is an excellent opportunity for a motivated individual to develop their PR skills and gain experience working with a leading luxury retailer.